Align Your Revenue Engine. Accelerate Sales Results.

The ValueSelling Framework® methodology, training and toolset align your revenue engine with a common language that enables sales professionals to compete on value, not price, and saves time in all selling scenarios.

Trusted by Leading Global Companies

35
%
Increase in new enterprise license agreements
10
X
Increase in average order size
63
%
Increase in new account average order size
500
%
Increase in revenue since adoption of the ValueSellingFramework®

Your Solution is Ideal for Your Buyers.
Two Problems Stand In Your Way.

Changing Buyer Preferences
Nearly three-quarters of your buyers prefer a rep-free experience (Gartner).
A Lack of Buyer Confidence
They’re choosing the lowest-risk solution over the ideal one (Forrester).

ValueSelling Clients Driving Results

“We love the quality and flexibility of the ValueSelling Framework. Their personal focus in shaping training for us is truly unique in the industry.”

Senior Vice President
Sales, Services

“Training roll-out and execution was among the best our team has experienced. From the beginning and through today, they remain an essential partner to me and my sales organization.”

Regional Vice President of Sales
N/A

“They have been a true partner to us and helped us transform our sales operations. Over the past 24 months, they have enabled us to shatter our sales goals.”

Senior Vice President of Sales
Services

“The ROI is real. After years of stagnation, this methodology helped to deliver our best year on record in over 20 years of business.”

VP of Sales
Services

“They understand the dynamics of our industry and business, and crafted a solution that balances a proven methodology with one that’s custom to our environment.”

Regional Vice President of Sales
N/A

“ValueSelling is the simplest, yet most powerful and relevant, B2B sales process I have worked with.”

Senior Vice President
Global Retail Sales and Field Operations, Retail

Your Top Revenue Challenges – And Proven Solutions

We get it – we’ve been there too. That’s why we’re in the business of creating tailored programs that give your revenue teams the skills to efficiently navigate each stage of the customer journey.
Filling the Funnel
Buyers are bombarded with outreach about the seller’s product – help your teams flip the script and break through the noise.
How We Solve This
Vortex Prospecting™
Vortex Prospecting is the multi-channel, strategically choreographed approach to sales prospecting that reliably fills the funnel.
Creating Value-based Stories
Create Value-based Stories equips teams to pique buyer interest and inspire action with storytelling that drives differentiation.
Coaching Vortex Prospecting™ for Managers
Coaching Vortex Prospecting helps leaders drive adoption of the desired sales prospecting behaviors and reliably fill the funnel.
The ValueSelling Framework®
The ValueSelling Framework® aligns your revenue engine, enabling all customer-facing roles to compete on value and improve your CX.
Leads and Improving CX
Misaligned revenue engines impact leads and erode buyer trust – differentiation and a consistent CX create customers for life.
How We Solve This
The ValueSelling Framework®
The ValueSelling Framework® aligns your revenue engine, enabling all customer-facing roles to compete on value and improve your CX.
ValueSelling for Marketing Pros
Value Selling for Marketing Pros aligns marketing and sales to increase top-of-funnel activity, improve CX and build brand trust.
Competitive Differentiation
Competitive Differentiation teaches teams to create compelling messaging and value propositions that result in premium pricing.
eValuePrompter™ RevTech Toolset
eValuePrompter™ facilitates cross-functional collaboration and increases the adoption of ValueSelling to key sales metrics.
Qualification Tools and Forecast Accuracy
No-decision opps waste time. Maximize selling time and forecast accuracy with objective criteria for evaluating every deal.
How We Solve This
The ValueSelling Framework®
The ValueSelling Framework® aligns your revenue engine, enabling all customer-facing roles to compete on value and improve your CX.
Coaching with the ValueSelling Framework® for Managers
Coaching Vortex Prospecting™ for Managers develops prospecting/qualifying skills and reinforces consistent execution across teams.
eValuePrompter™ RevTech Toolset
eValuePrompter™ facilitates cross-functional collaboration and increases the adoption of ValueSelling to key sales metrics.
Strategic Account Planning
Expansion sales and account planning fall prey to inefficient resource allocation. Break the cycle with a proven playbook.
How We Solve This
The ValueSelling Framework®
The ValueSelling Framework® aligns your revenue engine, enabling all customer-facing roles to compete on value and improve your CX.
ValueSelling Account Planning
ValueSelling Account Planning maximizes selling efficiency by identifying high-potential opportunities and growing existing business.
ValueSelling Account Planning (VSAP) RevTech Toolset
The VSAP toolset empowers revenue teams with enhanced account intel to identify expansion opportunities and develop strategic plans.
Super-charged Research to Fuel Account Strategy
Super-charged Research to Fuel Account Strategy focuses research on the most impactful elements and streamlines workflows.
Segmented Revenue Tech
Most tech stacks frustrate sellers. The right tech reinforces buyer-centric behaviors and integrates with your tools/workflows.
How We Solve This
eValuePrompter™ RevTech Toolset
eValuePrompter™ facilitates cross-functional collaboration and increases the adoption of ValueSelling to key sales metrics.
ValueSelling Account Planning (VSAP) RevTech Toolset
The VSAP toolset empowers revenue teams with enhanced account intel to identify expansion opportunities and develop strategic plans.
The ValueSelling Framework®
The ValueSelling Framework® aligns your revenue engine, enabling all customer-facing roles to compete on value and improve your CX.
Sales Coaching and Employee Retention
Frontline managers have an incredibly challenging job. Give them the tools to drive adoption and coach effectively.
How We Solve This
The ValueSelling Framework®
The ValueSelling Framework® aligns your revenue engine, enabling all customer-facing roles to compete on value and improve your CX.
Coaching with the ValueSelling Framework® for Managers
Coaching the ValueSelling Framework® for Managers equips leaders to coach around ValueSelling behaviors and ensure training ROI.
Coach vs. Manager: Understanding Leadership
Coach vs. Manager: Understanding Leadership enables your managers to purposefully develop sales teams through targeted coaching.
Coaching Vortex Prospecting™ for Managers
Coaching Vortex Prospecting™ for Managers develops prospecting/qualifying skills and reinforces consistent execution across teams.
Train-the-Trainer Certification
Train-the-Trainer is a rigorous certification process that equips your in-house trainers to deliver the ValueSelling Framework®.
Training Reinforcement
Knowledge can quickly disappear post-training. Maximize ROI with proven programs and tools that drive adoption on day one.
How We Solve This
ValueSelling@Work™
ValueSelling@Work™ microlearning helps your salesforce build skills, reinforce habits and achieve results immediately.
Vortex@Work™
Vortex@Work™ microlearning reinforces crucial sales prospecting habits to prime the revenue engine and reliably fill the funnel.
eValuePrompter™ RevTech Toolset
eValuePrompter™ facilitates cross-functional collaboration and increases the adoption of ValueSelling to key sales metrics.
ValueSelling Account Planning (VSAP) RevTech Toolset
The VSAP toolset empowers revenue teams with enhanced account intel to identify expansion opportunities and develop strategic plans.
Selling to the C-suite
Your sellers don’t have to be executives’ peers to be trusted advisors – time to realize shorter sales cycles and larger deals.
How We Solve This
Executive Speak™
Executive Speak™ builds business acumen and financial literacy to boost seller confidence and enable them to sell to the C-suite.
Executing the C-Suite Conversation
Executing the C-suite Conversation enables sellers to have impactful business conversations about business drives, issues and goals.
Selling in Turbulent Times
Selling in Turbulent Times adjusts sales techniques to fit economic conditions, maximize opportunities and reduce stalled sales.
The ValueSelling Framework®
The ValueSelling Framework® aligns your revenue engine, enabling all customer-facing roles to compete on value and improve your CX.
Better Business Conversations
Interest ≠ true buying intent. Help your teams identify problems worth solving and instill confidence in buying decisions.
How We Solve This
The ValueSelling Framework®
The ValueSelling Framework® aligns your revenue engine, enabling all customer-facing roles to compete on value and improve your CX.
Uncovering, Articulating and Quantifying Value
Uncovering, Articulating and Quantifying Value teaches customer-facing teams to discover and quantify value that motivates urgency.
Creating Value-based Stories
Create Value-based Stories equips teams to pique buyer interest and inspire action with storytelling that drives differentiation.
Selling on Value, Not Price
Discounts and ROI don’t close deals. Connect ROI to business issues and maintain price integrity with a proven framework.
How We Solve This
The ValueSelling Framework®
The ValueSelling Framework® aligns your revenue engine, enabling all customer-facing roles to compete on value and improve your CX.
Negotiating with the ValueSelling Framework®
Negotiating with the ValueSelling Framework® equips sellers to negotiate without compromising rapport and avoid discounting.
Persuasive Presentations
Persuasive Presentations enables teams to create compelling presentations tailored to prospects' business issues and goals.
Renewal Sales
You know your customers are your greatest strength – prove it with a consistent CX that gives them a reason to stay.
How We Solve This
The ValueSelling Framework®
The ValueSelling Framework® aligns your revenue engine, enabling all customer-facing roles to compete on value and improve your CX. ectetur adipiscing elit. Suspendisse varius enim in eros.
eValuePrompter® RevTech Toolset
eValuePrompter® facilitates cross-functional collaboration and increases the adoption of ValueSelling to key sales metrics.
ValueSelling Account Planning (VSAP) RevTech Toolset
The VSAP toolset empowers revenue teams with enhanced account intel to identify expansion opportunities and develop strategic plans.

Foundations of the ValueSelling Framework

We partner with clients to create continuous learning programs that drive adoption and lasting behavioral change.
These participant-centered programs are built on eLearning, instructor-led training (face-to-face and/or virtual), monthly reinforcement and coaching.

We tailor everything to your industry, products, sales cycle and unique challenges to keep sellers engaged with real-world examples and scenarios.
ValueSelling for
Marketing Pros
ValueSelling
Vortex Prospecting™
Process Optimization
CRM Integrations
Skills Workshops
ValueSelling
Framework®
Coaching for Managers
Negotiating with the
ValueSelling Framework®
Selling to the C-Suite
ValueSelling
Account Planning
Engage
Qualify
Advance
Close

Meet Our Team

Successful sales leaders and facilitators, passionate about helping you see results with the ValueSelling Framework.
Julie Thomas
A team photo of the ValueSelling team standing in front of the San Diego Bay.
Our Team

What’s New From ValueSelling

The latest webinars, articles, press, and insights from our teams around the globe.
Episode 320: From Ground Zero to Sales Hero with John Westman
June 11, 2024
Episode 319: How Emotional Fitness Can Boost Your Sales Performance with Ben Drakes
June 4, 2024
How Emotional Fitness Can Boost Your Sales Performance
June 4, 2024
Selling to the C-suite: Asking Better Questions in Sales Calls
June 4, 2024