A Leading Global Sales Training Company

Since 1991, thousands of professionals around the world have chosen ValueSelling Associates for customized training, reinforcement and coaching to drive sales results.

With Extensive Two-Year Revenue Growth, ValueSelling Associates is Selected to Inc. Magazine’s List of the Pacific Region’s Fastest-Growing Private Companies

GLOBE NEWSWIRE | ValueSelling Associates is Selected to Inc. Magazine’s List of the Pacific Region’s Fastest-Growing Private Companies

Training Industry Names ValueSelling Associates a Top 20 Sales Training Company for the 15th Consecutive Year

Global Newswire | Training Industry Names ValueSelling Associates a Top 20 Sales Training Company for the 15th Consecutive Year

Kimberly-Clark Professional and ValueSelling for Marketing Pros

Sales & Marketing Management | This article explores how Kimberly Clark Professional North America adopted a value-selling approach to maintain price integrity and achieve impressive results.

Three Cold Email Templates that Generate Meetings, Not Spam Complaints

CustomerTHINK | Julie Thomas shares the three pillars of effective cold emails, let’s dive into three examples.

What Is A Sales Methodology?: Delivering Value In B2B Sales

Forbes Council | Julie Thomas discusses her approach to delivering Value in B2B sales using a proven Sales Methodology

20 Strategies To Personalize The Customer Experience

Forbes Business Development Council | Julie Thomas Suggests to Remember That Every Buyer Has A Different Approach

How to Measure Sales Enablement Impact

Training Industry | How to Measure Sales Enablement Impact

Making Your Solutions Essential for Every Stakeholder

The Sales Hunter Podcast | Making Your Solutions Essential for Every Stakeholder

Best Practices for Prospecting in 2024

Customer Think | Julie Thomas discusses the best practices for personalized multi-channel prospecting

When a Sales Qualification Tool Isn’t Enough

Customer Think | When a Sales Qualification Tool Isn’t Enough

The Sales and Marketing Management Podcast

The Sales and Marketing Management Podcast | Julie Thomas on the Power of Value Selling

Biz Dev Leaders Share 14 Tips To Elevate Your Storytelling And Close Deals

Forbes Business Development Council | Julie Thomas gives a tip to Share Credible Stories That Will Resonate With Customers

Two Key Skills to Teach Salespeople

ATD Magazine | Julie Thomas Shares Two Key Skills to Teach Salespeople

Sales Podcasts Hosted by Women from Lori Richardson

Women salespros | Latest list of podcasts about B2B sales / GTM / revenue Hosted (or Co-Hosted) by women.

Breaking The Ice: 15 Tips For Cold Calling Business Prospects

Forbes Business Development Council | Julie Thomas says, "Ensure Your Message Is Personal And Relevant"

Understanding What Makes a Great Seller

The Win Rate Podcast | Today Andy Paul is joined by yet another all-star panel of industry experts: Julie Thomas, CEO of Value Selling Associates, Mark Roberts, CEO and Founder of OTB Solutions, and Mitchell Kasperczyk, Strategic Account Manager at Compyl.

Your Playbook to Closing Crucial Deals in Q4

Customer Think | Julie Thomas explains the Playbook to Closing Crucial Deals in Q4

20 Ways To Balance Time And Resources To Maximize Sales Productivity

Forbes Business Development Council | Julie Thomas shares that having a strategic plan and focusing on execution enables us to balance time and resources.

The Power of Value Selling

Elitebusiness | The Gold Standard to Drive Revenue and Create Customers for Life by Julie Thomas

New to Sales? Here’s How to Connect with Senior Leaders.

Harvard Business Review | In this article, Julie Thomas discusses how your ability to build relationships with high-level employees will be key to closing deals.

New to Sales? Here’s How to Connect with Senior Leaders.

Harvard Business Review | Julie Thomas explains If you’re new to B2B sales, your ability to build relationships with high-level employees will be key to closing deals.

19 Ways Saying ‘No’ Can Reduce Work-Related Stress

Forbes Business Development Council | Julie Thomas shares how learning to say “no” to some things opens you up to other opportunities.

20 Ways To Keep Your Confidence Level Up In A Cold Business Climate

Forbes Business Development Council | Julie Thomas shares the Importance of Making Investments In Your Team During The Storm.

Three Keys for Closing the Year Strong: Focus on What You Can Control

SellingPower | As you plan for the year's end, Julie Thomas discusses how the key to success is focusing on what you can control.

Changing The Narrative: 15 Steps To Obtain A Positive Brand Perception

Forbes | Julie Thomas discusses the importance of exceeding customers' expectations; today, it is all about the customer experience.

Julie Thomas: Transforming Sales Excellence Through Value Selling

Forbes | Julie Thomas, a distinguished member of Forbes Business Development Council, is a pioneer in the world of B2B sales.

20 Life Lessons That Can Make Biz Development Leaders Stronger At Work

Forbes | Julie Thomas shares the importance of recognizing your blind spots; without introspection, self-assessment, and coaching, growth is hard to come by.

Beyond The One-Time Sale: Creating Customers For Life

Forbes | Julie Thomas discusses how most sales professionals, landing a one-time sale is not the goal. Sure, it may represent a nice win in the near term, but to drive customer value, revenue teams must develop long-term relationships and aim to create customers for life.

Top Virtual Sales Training Companies 2023

Selling Power | ValueSelling Associates is included in Selling Power's compiled list of the top virtual sales training companies!

Sales Tip 1655: Build Relationships With Procurement As They Hold The Keys To The Kingdom – Julie Thomas

Daily Sales Tips Podcast | Today’s tip comes from Julie Thomas

The Top 25 Business Leaders of San Diego for 2023

The Business Report | Julie Thomas works with revenue leaders across many industries to help them realize results they never thought possible.

The Secret to AI is the Key to Better Sales Calls

CustomerThink | This article by Julie Thomas discusses the Mindset for Effective Sales Calls the true power of the O-P-C Questioning technique.

Nine Marketing Tips To Improve Business Sales

Forbes | In this article, Julie Thomas discusses the importance of consistency and persistence with outreach.

17 Steps To Better Sales Predictions And Conversion Rates

Forbes | In this article, Julie Thomas discusses capturing the customer’s voice and reflecting that in the sales process.

The Ultimate Guide to Building a Seamless Revenue Engine

SalesPoP | Julie Thomas, President and CEO of Value Selling Associates delved into the concept of a revenue engine and its implications for sales organizations.

19 Top Business Development Resources To Stay Ahead Of Emerging Market Trends

Forbes | This article by Julie Thomas discusses the importance of reading what your prospects are reading

Episode 210: Julie Thomas – Customer Loyalty in the Digital Age with Value-Based Selling

Scale Your Sales Podcast | This podcast featuring Julie Thomas delves into the world of value selling and its transformative potential for businesses in the digital age.

The 36 Best Sales Training Programs for Every Budget and Team

Hubspot | This Article Features ValueSelling Associates Inc. for its Value-Based Sales Training.

20 Biz Dev Leaders Offer Career Advice From Their Mentors

Forbes | In this article, Julie Thomas discusses how majoring In finance and business can help with anything.

Rediscovering Effective Sales Prospecting

Selling Power | In this article, Julie Thomas discusses how many salespeople have forgotten how to prospect and must rediscover a new sales prospecting mindset.

4 Key Questions for Better Sales Forecasting Training

Training Industry | This article by Julie Thomas discusses how to avoid wasting time qualifying “ No Decision” opportunities with four key questions.

The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life

Forbes, Councils | This article by Julie Thomas discusses her new book that delivers a fresh and engaging perspective on how to adopt a customer-centric approach when selling to contemporary buyers.

How to Use Sales Qualification Frameworks to Maximize Selling Time

Customer Think | This article by Julie Thomas discusses applying a proven sales qualification framework that saves you time.

Why Executives Make Logical Business Decisions For Emotional Reasons

Forbes | This article by Julie Thomas discusses how to go beyond the rational motivations of ROI, productivity gains and operational effectiveness to effectively sell to the C-suite.

12 Key Investments That Will Help A Business Thrive

Forbes | In this article, Julie Thomas discusses how to invest in your people with Sales Training And Coaching.

19 Long-Term Visions Crucial For Biz Development Leaders And Team Alignment

Forbes | In This article, Julie Thomas discusses how prioritizing consistent communication is essential for business leaders.

Mastering The Art Of Identifying And Seizing New Business Opportunities

Forbes | This article by Julie Thomas discusses how to better understand your prospect’s challenges.

20 Challenges Confronting Business Development Leaders Today

Forbes | This article, the Bus Development Council features Julie Thomas discussing getting prospective customers’ attention.

How Value-based Selling Drives Customer Loyalty and Retention

Spiceworks | ValueSelling’s Tom Miller shares his experience on working with SaaS companies on how to align the revenue engine.

Harnessing Metrics To Boost Sales Enablement Impact

Forbes | Focus on what you can control — Four Steps For Effective Sales Enablement Measurement from Julie Thomas.

The Proven Playbook for Strategic Account Planning and Expansion

Customer Think | On the surface, strategic account planning seems simple – but there are two problems stand in your way from Julie Thomas.

10 Biz Development Leaders Discuss Which Lead Magnets Work For Them (And Why)

CustomerTHINK | A step-by-step approach for earning executive attention.

Strategies for Selling to the C-Suite

CustomerTHINK | A step-by-step approach for earning executive attention.

Build Deeper Connections

International Journal of Sales Transformation | Understanding best practices for a buyer-centric sales approach.

Nine Ways To Overcome Customer Objections And Close The Deal

Forbes Expert Panel | Julie Thomas shares tips on negotiating on terms and deliverables.

RevOps Alone Won’t Fix Bad Sales Calls

Forbes | This article by Julie Thomas discusses the unique connection between RevOps and sales methodology.

How Perceptyx Transformed Its Revenue Engine & Increased ACV By 56%

Demand Gen Report | ValueSelling’s & Perceptyx case study published in the “Case In Point” featured section.

Buyer-Centric Selling Explained: Six Best Practices

CustomerTHINK | Learn how companies can foster alignment on best practices

ValueSelling Associates a Top Sales Training Company for 2023

Times of San Diego | We’re thrilled to make this list 11 years running!Read the full article

15 Biz Dev Leaders Discuss The Impact Of Remote Work On Sales And Marketing

Forbes Expert Panel | Julie Thomas comments on digital social engagement.

Here’s Why These Two Sales Tactics Are Ineffective in Sales Today

SalesFuel | ValueSelling’s CEO Julie Thomas talks about how to best leverage case studies.

How to Conquer Your Phone Anxiety and Close Deals: 11 Expert Tips and Exercises

HubSpot Sales blog | No one likes cold calling. Here are some tips to overcome phone anxiety.

Researching Prospects is Key to Standing Out. Here's How to Do It Right.

LinkedIn Sales Blog | A guide to sales prospecting that covers how to find reliable info, how much time it should take, and how to tailor messages that add value for prospects.

How To Manage No-Decision Prospects And Focus Your Energy To Win

Demand Gen Report | ValueSelling’s & Perceptyx case study published in the “Case In Point” featured section.

Align Revenue Engines to Drive Customer Value; ValueSelling Presentation at Gartner CSO & Sales Leader Conference

Times of San Diego | Learn how ValueSelling participated in this Gartner conference.

Here’s How B2B Salespeople Define Buyer-Centrism

Demand Gen Report | ValueSelling’s & Perceptyx case study published in the “Case In Point” featured section.

Prioritizing Growth In Today's Marketplace Through Strategic Investments

Forbes Expert Panel | Julie Thomas discusses investing in human capital and evolving skillsets.

Beyond the Buzzword: Buyer-centric Sales Strategies From Sales Professionals and L&D Decision-makers

Training Industry | Six best practices to implement a successful buyer-centric sales approach ValueSelling’s CEO, Julie Thomas, shares our latest research results.

Salespeople and leaders differ on key aspects of buyer centricity

International Journal of Sales Transformation | Exploring research around buyer-centric selling.

ValueSelling Associates Welcomes Nicole Hutzul and Expands Canadian Sales Training

Canadian Insider | Nicole Hutzul will expand ValueSelling training in Canada.

Why Sellers Need to Take a Value-Based Approach

CustomerTHINK | How you sell is as important as what you sell.

61% of Sales Leaders To Use a Buyer-Centric Approach—Even if It Makes the Sales Cycle Longer—Because It’s More Effective, According to New Research

SalesTech Star | Learn about the results of our latest research.

15 Tips For Creating Smart Business Development Budget Plans

Forbes Expert Panel | Julie Thomas discusses how to clearly identify your goals.

15 Steps To Take Before Starting A New Business Partnership

Forbes Expert Panel | Julie Thomas gives advice on owning the relationship in a partnership.

2023 Top Sales Training and Enablement Companies

Training Industry | ValueSelling makes the top 20 list for the 14th year.

120 Sales Podcasts for Hungry Sales Professionals: 2023 Edition

Sales Hacker | We’re thrilled that our podcast is included on this list. See us at #9.

12 Tips To Solidify 'Win-Win' Partnerships In Business

Forbes Expert Panel |Julie Thomas explains her approach of understanding what is valuable to your business partner.

ValueSelling Associates Congratulates Clients Named as Finalists in the 2023 Stevie Awards for Sales & Customer Service

SalesTech Star | ValueSelling celebrates client success.

12 Biz Dev Leaders Discuss The Benefits Of Working With PR Agencies

Forbes Expert Panel | Julie Thomas discusses how to establish thought leadership around a brand by leveraging PR.

21 Sales Coaching Tools and Resources to Create a Top-Performing SDR Team

Reply | Article for Sales Development Reps cites ValueSelling research.

Stop Chasing Sales Efficiency and Focus on What Matters Most

Selling Power | Julie Thomas discusses why sales effectiveness empowers salespeople.

Sales Efficiency Isn't Sales Effectiveness. How to Focus Your Team on What Matters.

Three ways sales leaders can build effectiveness, not efficiency, in their team to drive sustainable sales results.

Three Things 2022 Taught Us About Sales

Forbes | Julie Thomas explores the top three challenges sales teams faced in 2022 – and how to overcome them.

ValueSelling Associates Welcomes Gini MacDonald as a Managing Partner

SalesTech Star | Gini MacDonald’s experience in data-driven sales development, management, and training will help expand the company’s sales training and coaching programs.

Eight Overlooked Business Factors That Are Key To Brand Elevation

Reply | Article for Sales Development Reps cites ValueSelling research.

11 Ways Business Teams Can Improve Their Sales Funnel Process

Forbes Expert panel | Julie Thomas discusses how to map your prospect’s buying journey.

Getting Over the Hump: Biz Dev Leaders Discuss Their Biggest Hurdles

Forbes Expert panel | Julie Thomas talks about the impact of The Great Reshuffle.

Too Many Cooks … How a Single Sales Methodology Can Help to Reap Global Benefits

International Journal of Sales Transformation | PJ Nisbet explains how a consistent sales methodology can result in dramatic improvements in global sales performance.

The Value of Coaching to Drive Sales Methodology Adoption

SalesTech Star | Carlos Nouche shares strategies for driving sustainable adoption of your sales methodology.

Eight Emerging Tech Trends Helping Business Leaders Work Efficiently and Stay Connected

Forbes Expert Panel | Julie Thomas suggests engaging in conversational intelligence.

Selling Power Names ValueSelling Associates to its 2022 Top Virtual Sales Training Company List

SalesTech Star | ValueSelling Associates has once again been named a top virtual sales training company.

Three Bad Habits of Salespeople – And How To Break Them

LinkedIn Sales Blog | Be on the lookout for these three bad habits and learn how salespeople can break them.

Small Wins Go a Long Way. Here Are 5 Simple Ways to Appreciate Salespeople

Here are five easy ways to celebrate the right sales behaviors and show employees you value them for the effort they put in day in and day out.

Salespeople Can Always Control These Variables

Forbes | Julie Thomas discusses three variables that are within the control of salespeople.

15 Leaders Share How They Define Sales Enablement

Forbes Expert Panel | How sales enablement can automate, accelerate and amplify sales.

ValueSelling Associates Shares Strategies to Drive Sales Productivity at Sales 3.0 Conference

SalesTech Star | Panel session on “The New Rules for Value Creation.”

It’s Never Too Early To Discuss Renewal Sales

Forbes Council | How can sales leaders fix their “leaky buckets”?

3 Crucial Sales Skills to Brush Up on Before Summer

Forbes Council | An excellent time to work on prospecting discipline.

Is your Potential Sales Candidate Emotionally Intelligent? 7 Questions to Ask.

Forbes Expert Panel | Hiring for a sales role? Julie Thomas discusses the value of resilience in potential salespeople.

Researching Prospects is Key to Standing Out. Here's How to Do It Right.

LinkedIn Sales Blog | A guide to sales prospecting that covers how to find reliable info, how much time it should take, and how to tailor messages that add value for prospects.

Media contact:

Maria Doyle
Doyle Strategic Communications
+1 (781) 964-3536
maria@doylestratcomm.com