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A Leading Global Sales Training Company
Since 1991, thousands of professionals around the world have chosen ValueSelling Associates for customized training, reinforcement and coaching to drive sales results.
December 25, 2024
How Integrating AI and Training Can Drive Sales Performance
AI-enhanced sales coaching on salesandmarketing.com uses data analysis to provide personalized feedback, improving sales team performance, productivity, and revenue growth.
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November 4, 2024
Sales Kickoff Success: Add AI To Your Agenda
Incorporating AI into sales kickoff events can improve sales team performance by optimizing processes, providing valuable insights, and enhancing customer interactions. AI tools like predictive analytics and chatbots offer valuable training opportunities and help sales teams stay ahead of the competition.
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October 29, 2024
How the Best Sales Leaders Balance Empowerment with Accountability
The article explores how sales leaders can balance empowerment and accountability to drive successful sales teams. By setting clear expectations, fostering ownership, and leveraging AI-coaching tools for unbiased feedback, leaders can empower their teams while maintaining accountability for continuous growth and success.
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October 16, 2024
ValueSelling Associates Recognized as a Notable Provider in 2024 Sales Training Landscape
ValueSelling Associates, a leading sales training provider, is recognized in the Forrester 2024 Sales Training Landscape for its innovative ValueCoach AI tool, aligning sales processes and empowering revenue teams to drive sales behaviors effectively. Their bespoke training programs help sales professionals compete on value, resulting in immediate revenue growth and enhanced sales performance for various companies.
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October 15, 2024
11 Tips To Inform Your R&D Investments For Business
Forbes experts advise business development leaders to align R&D investments with trends, customer insights, and strategic goals for sustainable and innovative solutions. Collaboration, customer feedback, and agile adaptation are key to driving business innovation and staying competitive in a dynamic industry.
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October 8, 2024
Be Agile and Focus on the "What" Not the "How" with Julie Thomas
In this podcast episode, Julie Thomas, CEO of ValueSelling Associates, discusses the importance of agility in business leadership. She emphasizes the need for CEOs to focus on the "what" rather than micromanaging the "how," which can empower employees, increase productivity, and drive innovation. Thomas shares her insights on the challenges faced by CEOs in today's rapidly changing business landscape and offers practical advice for staying agile and adaptable in the face of uncertainty.
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October 1, 2024
The Future of Sales Coaching: Harnessing AI to Transform Sales Teams
Explore the future of sales coaching with AI-driven insights and personalized strategies to boost sales team performance in this enlightening article on SalesTechStar.
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September 20, 2024
How Sales Trainers Can Drive Results: Prospecting and Exceeding Quotas
Learn how sales trainers drive results in prospecting and quota attainment through coaching, skill development, technology adoption, and continuous learning in this insightful article.
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September 17, 2024
6 Essential Pillars Of Sales Leadership In A Changing Market
Explore the six essential pillars of sales leadership including agility, innovation, communication, talent development, customer-centricity, and data-driven decision-making for success in a changing market in this insightful Forbes article.
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September 17, 2024
20 Tips To Maintain A Positive Brand Image And Reputation In Business
Discover 20 essential tips for maintaining a positive brand image, including authenticity, customer engagement, crisis management, and online presence management, in this informative Forbes article.
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September 17, 2024
A Technology Teammate
Learn how AI revolutionizes sales coaching by providing data-driven insights, just-in-time learning, simulations, personalized coaching plans, and unbiased feedback, empowering sales managers to enhance team performance and gain a competitive edge.
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September 17, 2024
Research Highlights 6 Actionable Prospecting Strategies
Discover consistent prospecting advice from US sales executives emphasizing personalization, clear value propositions, creativity, persistence, customer understanding, and rapport building in a training company's research study.
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September 12, 2024
Unlocking Access: Proven Strategies to Capture Executive Attention
Learn proven strategies to capture executive attention by understanding priorities, crafting tailored messages, leveraging insights, and building relationships for successful engagement in this insightful article.
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September 10, 2024
Real-Life Lessons from 350 Revenue Executives
Gain valuable insights from 350 revenue executives on driving revenue growth through customer engagement, sales processes, technology, and leadership strategies in this enlightening article.
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September 4, 2024
The Great Divide Between B2B Buyers and Sellers
Explore the gap between B2B buyers and sellers, urging sales professionals to adapt to changing buyer expectations through technology, personalization, and value-driven interactions.
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August 23, 2024
AI’s Transformative Impact On Sales Coaching
Explore how AI is transforming sales coaching with real-time insights and personalized feedback to enhance sales team performance in this enlightening Forbes article.
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August 23, 2024
Ep 306 Julie Thomas President & CEO Value Selling Associates - International Women's Day Special
Julie, President and CEO of ValueSelling Associates, excels in global sales training and is a noted author and speaker, contributing insights on revenue growth and charitable work in San Diego.
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August 21, 2024
How To Leverage AI To Improve Processes And Boost Credibility
Discover how leveraging AI can enhance processes and credibility by automating tasks, analyzing data, and driving innovation in this insightful article from Forbes.
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July 31, 2024
AI is a Game Changer for Sales Coaching
Learn how Artificial Intelligence is revolutionizing sales coaching by providing data-driven insights and personalized feedback to enhance sales team performance in this informative article.
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July 23, 2024
From Data to Dollars: Sales Insights
Learn how to turn data into sales insights that drive revenue growth and improve customer experiences in this informative article.
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July 23, 2024
12 Steps To Strengthening Team Morale And Salesforce Effectiveness
Discover 12 actionable steps to boost team morale and salesforce effectiveness, including fostering communication, training, and recognition, in this insightful article from Forbes.
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July 22, 2024
6 Common Ways Sales Professionals Waste Their Time (& How to Avoid Them), According to Real Sales Leaders
Salespeople waste time by underusing tools, chasing poor-fit leads, and focusing on single contacts. Streamlining processes, engaging multiple stakeholders, and prioritizing follow-ups can improve productivity and boost close rates.
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July 16, 2024
The Power of Human-to-Human Connection in B2B Sales
The Power of Human-to-Human Connection in B2B Sales
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July 16, 2024
The Power of Value Selling Wins International Book Award Earning a total of a Dozen Awards and Accolades
Julie Thomas' The Power of Value Selling won the 2024 International Book Award in the Business: Sales category. The book, praised for its practical strategies to deliver customer value, has now received twelve awards, solidifying its influence in the B2B sales industry.
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July 2, 2024
12 Biz Development Strategies To Help Teams Discover New Ideas
If you are a business development professional, knowing where to invest your company's time and money next is a big deal if you are trying to create long-lasting partnerships and innovations that could change your company's future for the better. To help leaders and teams strategize creatively throughout the brainstorming process, experts from Forbes Business Development Council each share one method for coming up with good biz development ideas that will have potential success in the marketplace.
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July 2, 2024
14 Tips To Develop A Diverse Client Base That Will Grow Your Business
Networking with brand champions or highlighting the success stories of current customers are good places to start building on the next chapter of your business plan. Below are 14 expert tips.
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June 28, 2024
3 Focus Points For Building A Stronger Business Case To Prospects
To sell to the C-suite, adding value is essential. It sounds simple, but execution can be tricky. As a sales leader, you must guide your team to craft a compelling business case by emphasizing return on investment (ROI), cost of inaction (COI) and competing initiatives.
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June 26, 2024
Mastering the Art of Remote Selling in a Post-Pandemic World
Julie Thomas Of Value Selling Associates On Mastering the Art of Remote Selling in a Post-Pandemic World
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June 17, 2024
14 Strategies For Better Leadership And Business Relations
Forbes | From Julie ThomasPresident & CEO of ValueSelling Associates and a noted speaker, author and consultant, speaks on having the ability to adapt when creating better leadership And business relations.
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June 4, 2024
It’s All About Pipeline: Help Your Team Build, Fill And Manage It
Forbes | Julie Thomas, Thomas President & CEO of ValueSelling Associates, speaks on the overarching reason for underperformance: the lack of a healthy sales pipeline.
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May 22, 2024
ValueSelling Associates Reveals ValueCoach AI Tool
ValueSelling Associates, a sales training company, released ValueCoach AI, a value-based AI coaching tool engineered to help revenue teams drive desired selling behaviors and enable sales managers to optimize sales coaching and performance.
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May 21, 2024
ValueCoach AI Tool Announced by ValueSelling Associates at Gartner CSO & Sales Leader Conference 2024
AI Supported Simulations and Role Play Boost Learning, Helping Sales Reps Close Bigger Deals Faster
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May 16, 2024
Selling Power Magazine Chooses ValueSelling Associates as a Top Sales Training Company for 2024
ValueSelling Associates, Inc. is honored to be selected to Selling Power’s Top Sales Training Companies 2024 list as a best-in-class sales training provider. For the thirteenth year in a row, Selling Power has published its list of companies that excel in helping sales leaders improve the performance of their sales teams through impactful sales training, and ValueSelling Associates has once again earned a spot on that list in 2024.
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May 1, 2024
Accelerating Sales Results Through Behavioral Change
In this article, Julie Thomas will identify behaviors that deliver sales results, outline the ideal program for driving behavior change and show how sales enablement can best support those efforts.
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April 29, 2024
20 Strategies For Introverts To Improve Their Presentation Skills
20 members of Forbes Business Development Council share their advice on how introverts can improve their presentation skills.
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April 27, 2024
Everything You Need to Know About Advanced Corporate Training Programs
An effective corporate training program is crucial for enhancing employee skills, boosting productivity, and aligning with business objectives.
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April 26, 2024
10 Biz Dev Leaders Discuss How AI Impacts Workflow
10 experts from Forbes Business Development Council each share one practical win their teams have experienced from integrating AI tools such as ChatGPT or Claude.ai into their sales process.
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April 24, 2024
Eight Ways Biz Dev Leaders Are Building Better Team Connections
If you are overwhelmed and under pressure, don't throw in the towel—there is still hope to turn things around and gain more credibility. Here, eight Forbes Business Development Council members share ways that biz development leaders can promote transparency and trust in their role and improve their relationship with their teams.
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April 16, 2024
Selling to the C-Suite: Gaining Access
Mindset & Benefits of Selling to Senior Executives and How Salespeople Gain Access to Senior Executives
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April 15, 2024
Stevie® Awards Honors ValueSelling Associates and Its Clients for Sales & Customer Service
ValueSelling Associates applauds winners of the 18th annual Stevie Awards
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April 10, 2024
Selling To C-Suite - Julie Thomas on The How To Sell More Podcast
Master the art of value selling and open doors to the C-suite
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April 1, 2024
GenAI + Warm Calls = Increased Sales Success
In this article, Julie Thomas explains how using both GenAI tools and warm calls that apply the Anxiety, Influence and Motivation (A-I-M) framework are complementary strategies for your sales team's success.
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March 18, 2024
Biz Dev Leaders Discuss 12 AI Wins And What Challenges To Consider
Get a better pulse on how some companies and their teams are truly faring by integrating tools like ChatGPT and Claude.ai into their sales processes. Twelve biz dev experts from Forbes Business Development Council share how AI has improved their sales teams and any challenges other leaders should be mindful of with the latest technology.
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March 17, 2024
How AI Modernizes Sales Coaching for Managers
Staying ahead of the curve is essential for success in the ever-changing world of sales. Sales managers play a crucial role in nurturing and guiding their teams to achieve targets, but this aspect of the job often takes a back seat as managers don’t have the bandwidth to make their own numbers and develop their people. Artificial intelligence (AI) is coming to the rescue.
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March 15, 2024
Leveraging Financial Data in Sales: Pre-call Planning Done Fast, Done Right
Leveraging Financial Data in Sales: Pre-call Planning Done Fast, Done Right
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March 8, 2024
5 Prospecting Mistakes Sales Reps Make (And How To Fix Them)
Julie Thomas, President and CEO of ValueSelling Associates, which delivers sales training and coaching, shares her perspective on prospecting.
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March 1, 2024
20 Career Strategies To Help Women Win In The Workplace
20 leaders from Forbes Business Development Council each offer one tip to help women in the biz dev space overcome the challenges they face in the industry
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February 29, 2024
Eight Ways To Build Better Client Relationships Through Conversation
Eight members of the Forbes Business Development Council provide tips to help leaders and their sales teams elevate their active listening skills, which can pave the way for long-term business success.
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February 28, 2024
With Extensive Two-Year Revenue Growth, ValueSelling Associates is Selected to Inc. Magazine’s List of the Pacific Region’s Fastest-Growing Private Companies
GLOBE NEWSWIRE | ValueSelling Associates is Selected to Inc. Magazine’s List of the Pacific Region’s Fastest-Growing Private Companies
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February 23, 2024
Training Industry Names ValueSelling Associates a Top 20 Sales Training Company for the 15th Consecutive Year
Global Newswire | Training Industry Names ValueSelling Associates a Top 20 Sales Training Company for the 15th Consecutive Year
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February 21, 2024
Kimberly-Clark Professional and ValueSelling for Marketing Pros
Sales & Marketing Management | This article explores how Kimberly Clark Professional North America adopted a value-selling approach to maintain price integrity and achieve impressive results.
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February 13, 2024
Three Cold Email Templates that Generate Meetings, Not Spam Complaints
CustomerTHINK | Julie Thomas shares the three pillars of effective cold emails, let’s dive into three examples.
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February 8, 2024
What Is A Sales Methodology?: Delivering Value In B2B Sales
Forbes Council | Julie Thomas discusses her approach to delivering Value in B2B sales using a proven Sales Methodology
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January 31, 2024
20 Strategies To Personalize The Customer Experience
Forbes Business Development Council | Julie Thomas Suggests to Remember That Every Buyer Has A Different Approach
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January 25, 2024
How to Measure Sales Enablement Impact
Training Industry | How to Measure Sales Enablement Impact
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January 24, 2024
Making Your Solutions Essential for Every Stakeholder
The Sales Hunter Podcast | Making Your Solutions Essential for Every Stakeholder
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January 20, 2024
Best Practices for Prospecting in 2024
Customer Think | Julie Thomas discusses the best practices for personalized multi-channel prospecting
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January 17, 2024
When a Sales Qualification Tool Isn’t Enough
Customer Think | When a Sales Qualification Tool Isn’t Enough
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January 12, 2024
The Sales and Marketing Management Podcast
The Sales and Marketing Management Podcast | Julie Thomas on the Power of Value Selling
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January 8, 2024
Biz Dev Leaders Share 14 Tips To Elevate Your Storytelling And Close Deals
Forbes Business Development Council | Julie Thomas gives a tip to Share Credible Stories That Will Resonate With Customers
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January 2, 2024
Two Key Skills to Teach Salespeople
ATD Magazine | Julie Thomas Shares Two Key Skills to Teach Salespeople
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December 30, 2023
Sales Podcasts Hosted by Women from Lori Richardson
Women salespros | Latest list of podcasts about B2B sales / GTM / revenue Hosted (or Co-Hosted) by women.
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December 26, 2023
Breaking The Ice: 15 Tips For Cold Calling Business Prospects
Forbes Business Development Council | Julie Thomas says, "Ensure Your Message Is Personal And Relevant"
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December 12, 2023
Understanding What Makes a Great Seller
The Win Rate Podcast | Today Andy Paul is joined by yet another all-star panel of industry experts: Julie Thomas, CEO of Value Selling Associates, Mark Roberts, CEO and Founder of OTB Solutions, and Mitchell Kasperczyk, Strategic Account Manager at Compyl.
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December 6, 2023
Your Playbook to Closing Crucial Deals in Q4
Customer Think | Julie Thomas explains the Playbook to Closing Crucial Deals in Q4
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December 6, 2023
20 Ways To Balance Time And Resources To Maximize Sales Productivity
Forbes Business Development Council | Julie Thomas shares that having a strategic plan and focusing on execution enables us to balance time and resources.
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December 5, 2023
The Power of Value Selling
Elitebusiness | The Gold Standard to Drive Revenue and Create Customers for Life by Julie Thomas
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November 30, 2023
New to Sales? Here’s How to Connect with Senior Leaders.
Harvard Business Review | In this article, Julie Thomas discusses how your ability to build relationships with high-level employees will be key to closing deals.
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November 30, 2023
New to Sales? Here’s How to Connect with Senior Leaders.
Harvard Business Review | Julie Thomas explains If you’re new to B2B sales, your ability to build relationships with high-level employees will be key to closing deals.
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November 29, 2023
19 Ways Saying ‘No’ Can Reduce Work-Related Stress
Forbes Business Development Council | Julie Thomas shares how learning to say “no” to some things opens you up to other opportunities.
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November 29, 2023
20 Ways To Keep Your Confidence Level Up In A Cold Business Climate
Forbes Business Development Council | Julie Thomas shares the Importance of Making Investments In Your Team During The Storm.
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November 15, 2023
Three Keys for Closing the Year Strong: Focus on What You Can Control
SellingPower | As you plan for the year's end, Julie Thomas discusses how the key to success is focusing on what you can control.
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November 9, 2023
Changing The Narrative: 15 Steps To Obtain A Positive Brand Perception
Forbes | Julie Thomas discusses the importance of exceeding customers' expectations; today, it is all about the customer experience.
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November 9, 2023
Julie Thomas: Transforming Sales Excellence Through Value Selling
Forbes | Julie Thomas, a distinguished member of Forbes Business Development Council, is a pioneer in the world of B2B sales.
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November 7, 2023
20 Life Lessons That Can Make Biz Development Leaders Stronger At Work
Forbes | Julie Thomas shares the importance of recognizing your blind spots; without introspection, self-assessment, and coaching, growth is hard to come by.
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November 6, 2023
Beyond The One-Time Sale: Creating Customers For Life
Forbes | Julie Thomas discusses how most sales professionals, landing a one-time sale is not the goal. Sure, it may represent a nice win in the near term, but to drive customer value, revenue teams must develop long-term relationships and aim to create customers for life.
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November 6, 2023
Top Virtual Sales Training Companies 2023
Selling Power | ValueSelling Associates is included in Selling Power's compiled list of the top virtual sales training companies!
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November 1, 2023
Sales Tip 1655: Build Relationships With Procurement As They Hold The Keys To The Kingdom – Julie Thomas
Daily Sales Tips Podcast | Today’s tip comes from Julie Thomas
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October 30, 2023
The Top 25 Business Leaders of San Diego for 2023
The Business Report | Julie Thomas works with revenue leaders across many industries to help them realize results they never thought possible.
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October 25, 2023
The Secret to AI is the Key to Better Sales Calls
CustomerThink | This article by Julie Thomas discusses the Mindset for Effective Sales Calls the true power of the O-P-C Questioning technique.
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October 23, 2023
Nine Marketing Tips To Improve Business Sales
Forbes | In this article, Julie Thomas discusses the importance of consistency and persistence with outreach.
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October 17, 2023
17 Steps To Better Sales Predictions And Conversion Rates
Forbes | In this article, Julie Thomas discusses capturing the customer’s voice and reflecting that in the sales process.
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October 17, 2023
The Ultimate Guide to Building a Seamless Revenue Engine
SalesPoP | Julie Thomas, President and CEO of Value Selling Associates delved into the concept of a revenue engine and its implications for sales organizations.
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October 10, 2023
19 Top Business Development Resources To Stay Ahead Of Emerging Market Trends
Forbes | This article by Julie Thomas discusses the importance of reading what your prospects are reading
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October 9, 2023
Episode 210: Julie Thomas – Customer Loyalty in the Digital Age with Value-Based Selling
Scale Your Sales Podcast | This podcast featuring Julie Thomas delves into the world of value selling and its transformative potential for businesses in the digital age.
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October 5, 2023
The 36 Best Sales Training Programs for Every Budget and Team
Hubspot | This Article Features ValueSelling Associates Inc. for its Value-Based Sales Training.
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September 27, 2023
20 Biz Dev Leaders Offer Career Advice From Their Mentors
Forbes | In this article, Julie Thomas discusses how majoring In finance and business can help with anything.
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September 25, 2023
Rediscovering Effective Sales Prospecting
Selling Power | In this article, Julie Thomas discusses how many salespeople have forgotten how to prospect and must rediscover a new sales prospecting mindset.
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September 20, 2023
4 Key Questions for Better Sales Forecasting Training
Training Industry | This article by Julie Thomas discusses how to avoid wasting time qualifying “ No Decision” opportunities with four key questions.
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September 20, 2023
The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life
Forbes, Councils | This article by Julie Thomas discusses her new book that delivers a fresh and engaging perspective on how to adopt a customer-centric approach when selling to contemporary buyers.
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September 19, 2023
How to Use Sales Qualification Frameworks to Maximize Selling Time
Customer Think | This article by Julie Thomas discusses applying a proven sales qualification framework that saves you time.
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September 18, 2023
Why Executives Make Logical Business Decisions For Emotional Reasons
Forbes | This article by Julie Thomas discusses how to go beyond the rational motivations of ROI, productivity gains and operational effectiveness to effectively sell to the C-suite.
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September 12, 2023
12 Key Investments That Will Help A Business Thrive
Forbes | In this article, Julie Thomas discusses how to invest in your people with Sales Training And Coaching.
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September 12, 2023
19 Long-Term Visions Crucial For Biz Development Leaders And Team Alignment
Forbes | In This article, Julie Thomas discusses how prioritizing consistent communication is essential for business leaders.
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September 11, 2023
Mastering The Art Of Identifying And Seizing New Business Opportunities
Forbes | This article by Julie Thomas discusses how to better understand your prospect’s challenges.
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August 25, 2023
20 Challenges Confronting Business Development Leaders Today
Forbes | This article, the Bus Development Council features Julie Thomas discussing getting prospective customers’ attention.
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August 21, 2023
How Value-based Selling Drives Customer Loyalty and Retention
Spiceworks | ValueSelling’s Tom Miller shares his experience on working with SaaS companies on how to align the revenue engine.
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August 17, 2023
Harnessing Metrics To Boost Sales Enablement Impact
Forbes | Focus on what you can control — Four Steps For Effective Sales Enablement Measurement from Julie Thomas.
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August 17, 2023
The Proven Playbook for Strategic Account Planning and Expansion
Customer Think | On the surface, strategic account planning seems simple – but there are two problems stand in your way from Julie Thomas.
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