ValueSelling Account Planning 

Account teams that provide exceptional customer service make customers feel valued. And according to Accenture, customers who feel valued are 1.5 times more likely to renew. ValueSelling Account Planning is the trusted framework for strategic account planning – maximizing selling efficiency by helping them identify high-potential opportunities, expand their footprint and grow existing business.
Women working on a computer

Make Strategic Account Planning Simple

Account managers are often required to land the account, ensure customer success, secure renewals and expand opportunities – but growing an account strategically requires a coordinated, value-based approach. 

The ValueSelling Account Planning (VSAP) workshop leverages the ValueSelling Framework® to existing accounts that are the lifeblood of your organization. By overlaying a simple and proven framework onto your organization’s account planning process, you can leverage a common language, tools and templates, including the Qualified Prospect Formula® and the ValuePrompter® — enabling your account teams to sharpen their ability to:
Spot Openings
Develop the skills to see high-potential sales opportunities by better diagnosing business challenges.
Strategize
Create a comprehensive strategy at the account and opportunity level to track opportunities and coordinate sales resources.
Analyze
Evaluate existing opportunities and create actionable plans to increase win and renewal rates.

How First Western Trust Increased Revenue & Associate and Client Retention

First Western Trust was on the hunt for a sales training solution that was simple, scalable and designed to help them strategically address clients' business issues. 

“Works for any level of sales experience or product/service you are selling.”

Chief Sales Officer
N/A

“They have been a true partner to us and helped us transform our sales operations. Over the past 24 months, they have enabled us to shatter our sales goals.”

Senior Vice President of Sales
Services

“The system enables a seamless buying experience for the customer and allows for the sales professional to understand the customer’s needs, wants, business issues, and desired value.”

VP of Sales
Services

“Training roll-out and execution was among the best our team has experienced. From the beginning and through today, they remain an essential partner to me and my sales organization.”

Regional Vice President of Sales
N/A

“Easy-to-adopt, customized sales training that works.”

Chief Sales Officer
N/A

“Forecasts are far more accurate.”

VP of Sales
Services

What’s New From ValueSelling

The latest webinars, articles, press, and insights from our teams around the globe.
Creating a Positive Company Culture with Dane Espegard
June 13, 2023
Beyond the Pitch: Strategies for Successfully Selling to CISOs with Kenneth Foster
May 14, 2023
7 Best Practices on Maximizing Performance with Sales Coaching
June 17, 2020