ValueSelling Account Planning 

Account teams that provide exceptional customer service make customers feel valued. And according to Accenture, customers who feel valued are 1.5 times more likely to renew. ValueSelling Account Planning is the trusted framework for strategic account planning – maximizing selling efficiency by helping them identify high-potential opportunities, expand their footprint and grow existing business.
Women working on a computer

Make Strategic Account Planning Simple

Account managers are often required to land the account, ensure customer success, secure renewals and expand opportunities – but growing an account strategically requires a coordinated, value-based approach. 

The ValueSelling Account Planning (VSAP) workshop leverages the ValueSelling Framework® to existing accounts that are the lifeblood of your organization. By overlaying a simple and proven framework onto your organization’s account planning process, you can leverage a common language, tools and templates, including the Qualified Prospect Formula® and the ValuePrompter® — enabling your account teams to sharpen their ability to:
Spot Openings
Develop the skills to see high-potential sales opportunities by better diagnosing business challenges.
Create a comprehensive strategy at the account and opportunity level to track opportunities and coordinate sales resources.
Evaluate existing opportunities and create actionable plans to increase win and renewal rates.

How First Western Trust Increased Revenue & Associate and Client Retention

First Western Trust was on the hunt for a sales training solution that was simple, scalable and designed to help them strategically address clients' business issues. 

“Provided almost immediate value to our organization, which was refreshing.”

VP of Sales

“The value-based methodology is easy to understand, infinitely repeatable, and works whether you are involved in C-suite, complex deals or transactional one-time sales.”

VP of Sales

“The ValueSelling Framework aligned with our high touch, consultative selling model.”


“The ROI is real. After years of stagnation, this methodology helped to deliver our best year on record in over 20 years of business.”

VP of Sales

“ValueSelling is the most powerful way to understand what is key in the sales process and to deliver the right value at the right price.”

Training and Business Development Manager

“The framework creates an easy to understand, clearly defined vocabulary that allows for seamless transition from Suspect to MQL to Closed Won to Value Realized.”

VP of Sales

What’s New From ValueSelling

The latest webinars, articles, press, and insights from our teams around the globe.
Creating a Positive Company Culture with Dane Espegard
June 13, 2023
Buyer-Centric Selling Explained: Six Best Practices
June 6, 2023
Beyond the Pitch: Strategies for Successfully Selling to CISOs with Kenneth Foster
May 14, 2023
7 Best Practices on Maximizing Performance with Sales Coaching
June 17, 2020