Foundational Workshop

ValueSelling Account Planning

Account teams that provide exceptional customer service make customers feel valued. And according to Accenture, customers who feel valued are 1.5 times more likely to renew. ValueSelling Account Planning is the trusted framework for strategic account planning – maximizing selling efficiency by helping them identify high-potential opportunities, expand their footprint and grow existing business.

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PDF Downloads

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ValueSelling Account Planning Flyer

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The Behaviors and Skills Sales Leaders Care Most About - And How to Measure Them

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Value-Based Selling- The Approach that Builds Sales Results

How It Works

Make Strategic Account Planning Simple

Account managers are often required to land the account, ensure customer success, secure renewals and expand opportunities – but growing an account strategically requires a coordinated, value-based approach.

The ValueSelling Account Planning (VSAP) workshop leverages the ValueSelling Framework® to existing accounts that are the lifeblood of your organization. By overlaying a simple and proven framework onto your organization’s account planning process, you can leverage a common language, tools and templates, including the Qualified Prospect Formula® and the ValuePrompter® — enabling your account teams to sharpen their ability to:

Spot Openings

Develop the skills to see high-potential sales opportunities by better diagnosing business challenges.

Strategize

Create a comprehensive strategy at the account and opportunity level to track opportunities and coordinate sales resources.

Analyze

Evaluate existing opportunities and create actionable plans to increase win and renewal rates.

Download the ValueSelling Account Planning Flyer

How First Western Trust Increased Revenue & Associate and Client Retention

First Western Trust was on the hunt for a sales training solution that was simple, scalable and designed to help them strategically address clients' business issues.