ValueSelling Account Planning 

Account teams that provide exceptional customer service make customers feel valued. And according to Accenture, customers who feel valued are 1.5 times more likely to renew. ValueSelling Account Planning is the trusted framework for strategic account planning – maximizing selling efficiency by helping them identify high-potential opportunities, expand their footprint and grow existing business.
Women working on a computer

Make Strategic Account Planning Simple

Account managers are often required to land the account, ensure customer success, secure renewals and expand opportunities – but growing an account strategically requires a coordinated, value-based approach. 

The ValueSelling Account Planning (VSAP) workshop leverages the ValueSelling Framework® to existing accounts that are the lifeblood of your organization. By overlaying a simple and proven framework onto your organization’s account planning process, you can leverage a common language, tools and templates, including the Qualified Prospect Formula® and the ValuePrompter® — enabling your account teams to sharpen their ability to:
Spot Openings
Develop the skills to see high-potential sales opportunities by better diagnosing business challenges.
Strategize
Create a comprehensive strategy at the account and opportunity level to track opportunities and coordinate sales resources.
Analyze
Evaluate existing opportunities and create actionable plans to increase win and renewal rates.

How First Western Trust Increased Revenue & Associate and Client Retention

First Western Trust was on the hunt for a sales training solution that was simple, scalable and designed to help them strategically address clients' business issues. 

“The framework is logical. Such a simple change in thinking and sales behavior produces amazing results.”

Sales Manager
Services

“They have been a true partner to us and helped us transform our sales operations. Over the past 24 months, they have enabled us to shatter our sales goals.”

Senior Vice President of Sales
Services

"This was the most beneficial sales training and development I have experienced in my career. The content and delivery were highly engaging and easy to understand. Our trainer was clearly invested as he researched and understood our company culture, products and challenges, which led to relatable, real-world examples. The system itself is incredibly robust while also being easy to execute. I am grateful to have a strong, measurable, and EASILY executed sales approach/methodology I am comfortable with and excited to implement."

Senior Account Executive
Telecommunications

“The framework creates an easy to understand, clearly defined vocabulary that allows for seamless transition from Suspect to MQL to Closed Won to Value Realized.”

VP of Sales
Services

“Overall experience with ValueSelling has been transformative.”

Director, Business Development
Services

“ValueSelling is the most powerful way to understand what is key in the sales process and to deliver the right value at the right price.”

Training and Business Development Manager
Manufacturing

What’s New From ValueSelling

The latest articles, press, and insights from our teams around the globe.
ValueSelling ebook cover: The Sales Leader’s Guide to High-Impact Prospecting with growth chart and trophy
The Sales Leader’s Guide to High-Impact Prospecting
July 14, 2025
Episode 275 “Creating a Positive Company Culture” featuring Dane Espegard, Division Manager at Vector Marketing
Creating a Positive Company Culture with Dane Espegard
June 13, 2023
Beyond the Pitch: Strategies for Successfully Selling to CISOs with Kenneth Foster
May 14, 2023
7 Best Practices on Maximizing Performance with Sales Coaching
June 17, 2020