For Leaders and Managers

Coaching the ValueSelling Framework^® for Managers

Maximize training ROI by giving your leaders and managers the tools to develop the desired selling behaviors across teams. Coaching the ValueSelling Framework^® for Managers equips leaders to build effective sales coaching programs and integrate the ValueSelling Framework into your company’s revenue DNA, resulting in dramatic – and sustainable – increases in sales productivity and performance.

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ValueSelling Framework for Leaders and Managers

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ValueSelling Framework for Leaders and Managers

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ValueSelling Framework Flyer

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ValueSelling Framework Flyer

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Value-Based Selling- The Approach that Builds Sales Results

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Value-Based Selling- The Approach that Builds Sales Results

Develop the skills to:

Craft Reinforcement Plans

Cultivate a reinforcement plan that blends ValueSelling concepts into your existing sales routines.

Integrate into Existing Processes

Integrate ValueSelling into your sales coaching and management processes.

Structure Sales Coaching

Create sales coaching best practices and playbooks for structuring sessions.

Tailor Implementation Plans

Build a tailored daily, weekly, monthly and yearly implementation plan.

Align to Business Goals

Align sales coaching objectives with business goals.

Measure ROI

Develop a measurement plan to showcase sales coaching ROI.

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Effective sales coaching leads to a 63% increase in individual productivity, a 58% increase in quota attainment and a 55% increase in bottom-line growth.

(ValueSelling Associates, Inc. and Training Industry, Inc.)

Most sales teams are a mix of early-career sellers and veterans – all from different backgrounds and sales cultures with varied processes and methodologies. It’s easy to see why frontline managers have the most difficult job in sales. As a result, coaching becomes an afterthought, with disastrous effects on employee retention:

More than 60% of salespeople are more likely to leave their job if their manager is a poor coach. (Zenger Folkman)

On the other hand, when you give your leaders and managers the tools they need to coach and integrate a single sales methodology into your company’s revenue DNA, you’ll realize increases in sales productivity and performance.

Download the Coaching the ValueSelling Framework for Managers Flyer

Coworkers discussing work around a table with business papers and glasses of water.

“The best sales training I’ve ever taken.”

Sales Manager

Services

"This was the most effective sales training I have had in my sales career because it is simple and direct enough to start applying immediately. I also appreciate that this technique removes the guesswork around qualifying a prospect or opportunity, which can help us save time and better predict our numbers. Good stuff!!"

Senior Account Executive

Telecommunications

"This was the most beneficial sales training and development I have experienced in my career. The content and delivery were highly engaging and easy to understand. Our trainer was clearly invested as he researched and understood our company culture, products and challenges, which led to relatable, real-world examples. The system itself is incredibly robust while also being easy to execute. I am grateful to have a strong, measurable, and EASILY executed sales approach/methodology I am comfortable with and excited to implement."

Senior Account Executive

Telecommunications

“Thank you so much for the ValueSelling Associates scholarship. It helped me ease my financial obligations so that I could focus on my studies and job searching. I will be the first person in my family to graduate from university, so please know how grateful my parents are for your donation as well.”

P. Garcia, Student, Leeds School Of Business

“My advice to women seeking leadership positions: We’re in these roles because somebody put us there. Trust yourself. Be confident. Take risks. Ask and advocate for what’s best for you, your team, your customer, and your organization."

Laurie Schrager, Chief Operating Officer, Element Analytics

“Look at it as an investment.”

Chief Customer Officer

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How It Works

The Learning Journey

Now that the initial ValueSelling Framework® workshop is done, it's time to ignite change. Building on this foundation, Coaching the ValueSelling Framework ® for Managers equips managers to create structured coaching programs that drive adoption of ValueSelling while elevating sales rep skills. Delivered over one full day in person or over the course of two 4-hour virtual sessions – your leaders and manager will learn:

The manager’s role in adoption

Proper integration into the management process

How to create process implementation plans

An in-depth guide to the coaching process, including:

Reviewing plan lettersAssessing opportunitiesPre-call, next call planning with the ValuePrompter®Live/field observationConstructive feedbackCoaching with the ValuePrompter®