Develop Prospecting Skills that Book More Meetings:

Build Cadences that Connect
Learn how to design strategically choreographed, multi-channel cadences that increase familiarity, uncover prospects’ channel preferences and dramatically improve connection rates.
Capture Attention in the First 10 Seconds
Develop tailored messaging and leverage value-based stories to capture attention in the first 10 seconds of any sales call.
Get Prospects Talking
Turn objections into entry points for conversation and position yourself as a value-added interruption that sets the foundation for an impactful business relationship.
Develop Messaging that Motivates Action
Apply the A-I-M Framework (Anxiety, Influence, Motivation) to craft messages that move prospects out of the status quo and into action.
Infographic highlighting sales prospecting results, including increased connections, more executive meetings, $1 million in pipeline and doubled results after 90 days.

Proven Results From Our Prospecting Training

Through a strategic, multi-channel approach and optimized messaging, this MarTech company dramatically increased connections, secured more meetings with C-level executives and generated $1M in pipeline during the workshop alone.

Within 90 days of training, those original results doubled.

Why Leading Sales Teams Choose Multi-Channel Prospecting

Sales leaders all share the same pressure: generating more qualified opportunities without burning out their teams or damaging brand credibility. Single-channel outreach no longer works at scale.

Vortex Prospecting® combines best-in-class multi-channel techniques with the ValueSelling Framework® to close the execution gap between effort and outcomes. The result is a structured, educator-led program that helps sellers connect more often, book more meetings and convert interest into real pipeline results without relying on volume alone.

Testimonial image with a quote from a Director of Sales Enablement describing visible sales results achieved before the training was completed.

Sales Prospecting Course Overview

ValueSelling's sales prospecting courses are designed to help sellers build consistent, effective prospecting habits that translate into real pipeline impact. The program focuses on practical application, giving participants a clear framework they can use immediately in their day-to-day prospecting efforts.
Who Should Attend?
This course is ideal for SDRs, BDRs, account executives and frontline managers who want a structured, repeatable approach to prospecting that works across roles and experience levels.
What You'll Learn
Participants learn how to design effective cadences, create value-based messaging, handle objections confidently and use behavioral insights to improve response and conversion rates.
Training Format & Duration
Delivered as a highly interactive, instructor-led (in-person or virtual) program with real-world practice, live feedback and practical takeaways sellers can use immediately.

Fill Your Pipeline With High-Potential Opportunities

Vortex Prospecting® helps sellers build credibility faster, spark curiosity and create business conversations that lead somewhere. Instead of guessing which channel or message might work, your team follows a proven process that consistently turns outreach into opportunity.

Learn how our client, Bounteous, helped its sales reps end the price war, using ValueSelling’s proven methodology. 

Virtual Prospecting Training for Remote Sales Teams

Modern sales teams aren’t confined to one office, state, or even country. Your prospecting training should go wherever they do. Vortex Prospecting® is designed for virtual delivery, making it easy to train distributed teams while reinforcing consistent behaviors, messaging and cadence execution across geographies.

“The framework gives my SDR/BDR team a strong set of foundational skills that they will continue to use for the rest of their career.”

VP of Sales
Services

"This was the most effective sales training I have had in my sales career because it is simple and direct enough to start applying immediately. I also appreciate that this technique removes the guesswork around qualifying a prospect or opportunity, which can help us save time and better predict our numbers. Good stuff!!"

Senior Account Executive
Telecommunications

"This was the most beneficial sales training and development I have experienced in my career. The content and delivery were highly engaging and easy to understand. Our trainer was clearly invested as he researched and understood our company culture, products and challenges, which led to relatable, real-world examples. The system itself is incredibly robust while also being easy to execute. I am grateful to have a strong, measurable, and EASILY executed sales approach/methodology I am comfortable with and excited to implement."

Senior Account Executive
Telecommunications

“Thank you so much for the ValueSelling Associates scholarship. It helped me ease my financial obligations so that I could focus on my studies and job searching. I will be the first person in my family to graduate from university, so please know how grateful my parents are for your donation as well.”

P. Garcia, Student, Leeds School Of Business

“My advice to women seeking leadership positions: We’re in these roles because somebody put us there. Trust yourself. Be confident. Take risks. Ask and advocate for what’s best for you, your team, your customer, and your organization."

Laurie Schrager, Chief Operating Officer, Element Analytics

“Look at it as an investment.”

Chief Customer Officer
Services

What’s New From ValueSelling

The latest webinars, articles, press, and insights from our teams around the globe.
ValueSelling ebook cover: The Sales Leader’s Guide to High-Impact Prospecting with growth chart and trophy
The Sales Leader’s Guide to High-Impact Prospecting
July 14, 2025
Creating a Positive Company Culture with Dane Espegard
June 13, 2023
Beyond the Pitch: Strategies for Successfully Selling to CISOs with Kenneth Foster
May 14, 2023
7 Best Practices on Maximizing Performance with Sales Coaching
June 17, 2020