eValueSelling™ Fundamentals

Now, you can quickly learn the essential components of the ValueSelling Framework® in less than three hours, anytime and anywhere. Whether you’re preparing for an upcoming workshop or want to learn independently, eValueSelling Fundamentals will meet your needs. 

Up-to-date with the latest adult instructional design principles, you will learn concepts in the context of real-world examples. From using the Qualified Prospect Formula® to determine the health of your opportunity, to using the ValuePrompter® to prepare for your next call, this online course will help you get ready to accelerate your sales to the next level.

Develop the skills to:

Gain Access to Decision-Makers
Learn about organizational roles, power structures and strategies for gaining and maintaining access to decision-makers.
Elevate Business Conversations
Leverage O-P-C questions to identify and validate business issues and the prospect’s idea of the ideal solution.
Hands-on Practice
Work through activities to validate understanding, internalize key concepts and develop a plan for implementing these into your daily selling routines.

How FMT Consultants Realized the Best Quarter in the Company's History

FMT’s sales leaders detail how the ValueSelling Framework® and Vortex Prospecting™ allow them to maintain their customer-first approach, always placing the client’s needs first and never losing sight of value realization.

A quick and essential introduction to the ValueSelling Framework® method.

In the eValueSelling Fundamentals course, sales professionals:

  • Acquaint themselves with the ValueSelling Framework® vocabulary, terms, processes and concepts in less than 3 hours
  • Practice using the ValuePrompter® (our proprietary tool for efficiently preparing for sales calls.)
  • Get in-depth lessons on how to use the Qualified Prospect Formula®, the ValuePrompter® and the Mutual Plan tools
  • Practice using the O-P-C Questioning Process to improve business conversations and uncover unique needs.
Image of ValueSelling Framework on a desktop, laptop, and ipad.
Person at desk with laptop displaying eVALUESELLING FUNDAMENTALS® logo, notebook, coffee mug, and plant on table.
eValueSelling Fundamentals® provides the foundation of ValueSelling vocabulary, terms, processes and concepts in under three hours and is typically included as part of a blended learning program for our clients. The learning journey includes:
Eight Modules
Eight modules covering key ValueSelling Framework concepts. Each module is approximately 20 minutes long and is structured to allow you to revisit and refresh any concept anytime.
Knowledge Checks
Comprehensive knowledge challenge tests evaluate your understanding and keep you focused.
Real World Relevancy
The course includes a practical, downloadable workbook and simulations/games based on real-life case studies.
Engaging & Accessible Content
Modules are packed with rich media video explanations and available in nine languages: Chinese, Korean, Japanese, English, Spanish EU, Spanish LATAM, German, French and Italian.

“Master the process so you can practice the art of sales.”

Senior Vice President
Global Retail Sales and Field Operations, Retail

“It allows our sales team to move forward as client-partners rather than as quota-driven predators. We improved our ability to listen, identify areas of opportunity, and align our delivery services to better meet the expectations of our clients.”

VP, Sales & Marketing
Services

“They have been a true partner to us and helped us transform our sales operations. Over the past 24 months, they have enabled us to shatter our sales goals.”

Senior Vice President of Sales
Services

“Training roll-out and execution was among the best our team has experienced. From the beginning and through today, they remain an essential partner to me and my sales organization.”

Regional Vice President of Sales
N/A

“The value-based methodology is easy to understand, infinitely repeatable, and works whether you are involved in C-suite, complex deals or transactional one-time sales.”

VP of Sales
Services

“ValueSelling is the most powerful way to understand what is key in the sales process and to deliver the right value at the right price.”

Training and Business Development Manager
Manufacturing

What’s New From ValueSelling

The latest webinars, articles, press, and insights from our teams around the globe.
Cartoon illustration of two businesswomen in a modern office reviewing sales performance data on a large dashboard screen with charts and graphs.
Creating Urgency in Sales Without Pressuring Buyers
March 17, 2026
A title page for an ebook with a purple background and an image of an AI computer chip in the top right corner.
The Complete Guide to AI in Sales: Tools, Strategies & Best Practices for Revenue Teams
March 12, 2026
AI Go-To-Market Strategy: Why the B2B Sales Funnel is Dead
March 10, 2026
**Short alt text (screen-reader friendly):**  > Illustration of a human shaking hands with a robot, representing collaboration between people and AI.
AI Sales Coaching vs. Human Sales Coaching: The Hybrid Approach That Drives Results
March 4, 2026