Are your salespeople receiving regular sales coaching?

73% of sellers receive ZERO consistent coaching. Sales managers are responsible for 7-10 direct reports, hitting their number, getting crucial deals across the line, and coaching—the reality is there's no time to coach without assistance.

Can you tie sales coaching to behavior change and revenue?

ValueCoach AI provides personalized, on-demand coaching that is tailored to your business, goals, reps, and performance, enabling measurable behavior change and revenue impact.

Revenue Tech - ValueCoach AI™

AI Sales Coaching That Changes Behavior and Closes Deals

Most reps receive almost no coaching, and the ones who do rarely get it at the moment it counts. ValueCoach AI gives every seller their own agentic AI sales coach that works their live pipeline, closes real skill gaps and keeps your methodology alive between training events.

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Challenges

Coaching Is the #1 Driver of Sales Performance. It Almost Never Happens.

Coaching frequency is the single most reliable predictor of quota attainment. Yet, with most teams it falls off the agenda, because managers are stretched across 8 to 12 reps while carrying their own number and their own deals.

73% of sellers receive ZERO consistent coaching

When coaching happens at all, it happens at the deal level — the manager saves the deal, the rep learns nothing, and the cycle repeats.

76% of sellers say they need more coaching

Salespeople want to improve and win but most struggle with identifying where to focus energies. Effective sales coaching gives them the tools they need and increases employee engagement by showcasing your investment in future success.

55% of managers don't know how to coach

Most sales managers are elevated based on their success as individual contributors, not coaching skills. On top of that, many companies don't give them the dedicated training and tools they need to learn how to coach.

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An Agentic Coaching Manager for Every Rep

Most AI sales coaching tools share one model: roleplay. Give the rep a scripted scenario, then grade the delivery. Practice like that has its place, but there are two inherent problems: (1)Reps avoid roleplay exercises and (2)the feedback never follows the rep into live deals.

In contrast, Val does the job a great sales manager does, at a scale no manager can match. It coaches on two levels at once: the deal in front of the rep, and the skill underneath it. Because Val remembers each interaction across every rep, the coaching compounds, as does skill development.

Why It Works

What Val Does that Generic AI Coaches Can't

Methodology-specific Coaching

Val is a certified ValueSelling Framework® expert. Every interaction reinforces the same language, process and discipline your team was trained on. As a result, adoption moves faster and behavior change lasts.

Personalized Coaching That Remembers

Generic roleplay tools start a new conversation every time. Val keeps persistent memory of each rep — strengths, recurring gaps and the coaching tactics that actually moved the needle.

True Agentic Coaching

Most tools wait for the seller to press start. Val initiates: it analyzes deal patterns and puts time on a rep's calendar before the next important meeting. Plus, it questions the thinking behind a request rather than executing on command.

Coaching for Every Stage of Skill Development

Live Deal Coaching

Val coaches reps on the deals they're working right now, pulling context from your CRM, calls and past coaching sessions so the advice fits the actual opportunity.

AI Roleplay

Val runs realistic roleplays against your buyer personas. Reps practice cold calls, disco, objection handling and negotiations, then get objective feedback they can track from one attempt to the next.

Prospecting & Outbound Review

Val reviews prospecting messaging and digs into the underlying approach, so reps get better at reaching the right buyers with a message that earns a reply.

On-demand 1:1 Coaching

Every rep gets their own sales coach, available on demand by video, voice or chat the moment a question comes up. They don't wait for a manager or the next training session to come around.

Methodology Reinforcement

Between workshops, Val keeps the ValueSelling Framework® active in day-to-day selling. It's daily reinforcement like this that makes the methodology stick and adoption climb.

A visualization of ValueCoach AI's integrations, showing ValueCoach in the middle, surrounded by the logos of Salesloft, Salesforce, Outlook, Gong, Slack and Google Calendar

Why It Works

Coaching Where Reps Actually Work

Val meets sellers where they work to provide personalized coaching:

In Slack, Teams or Your AI Assistant

Reps reach Val where they already work, whether that's Slack, Microsoft Teams, or an AI assistant like Claude or ChatGPT.

In Voice or Video

Reps talk a deal through with Val live, on a voice call or face-to-face over video.

In Every Rep's Language

Val coaches each rep in their own language. Sales teams spread across geos can each work with Val in their native language, inside the same account.

In Every Deal

Every question, roleplay and deal Val coaches builds a more complete picture of the rep, creating sequenced, personalized skill development at scale.

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For Sales Leaders

Meet Bryce, the Coaching Layer for Managers

Val coaches the rep. Bryce gives sales leaders a coaching layer of their own — surfacing who's engaging, where the biggest skill gaps lie and which reps are improving or stalling, then recommending where a manager should step in.

Track Skill Development

The most pressing GTM challenges—ineffective prospecting, hit-or-miss qualification, inadequate discovery, inconsistent differentiation—share one thing in common: they're all skills-based. Bryce tracks each rep's skill development across all four, so you can level up the entire team.

Tie Skills to Revenue Results

For VPs of Sales, this is the visibility that has been missing: behavior change tied to real deals and coaching impact you can finally connect to revenue results.

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Secure at Every Level

Enterprise-Grade From the Ground Up

Your reps' conversations and pipeline are sensitive data. Val is built for your security and legal teams to sign off fast.

Your Data Stays Yours

Never used to train or fine-tune the AI models.

Tenant Isolation

Your data runs in its own walled-off instance, enforced at the data layer. No other client can reach it.

Rep Privacy

What Val learns coaching one seller is never visible to another.

Audited & Compliant

SOC 2 Type 1, GDPR, DPA + SCCs, SSO & SCIM.

SOC 2 Certified GDPR Compliant SSO & SCIM DPA + SCCs

"Sales organizations using AI in their coaching activities enjoy 3.3x greater year-over-year growth in quota attainment."

ValueSelling/Aberdeen Strategy & Research

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Read Our Guide to AI in Sales

Give Every Rep Their Own Sales Coach

Teams that coach consistently are the teams that hit quota. ValueCoach AI makes consistent, methodology-aligned coaching possible for every rep: on-demand, in the flow of work and tied to the deals that matter right now.

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