Value-based Sales Training
You are unique. Your company’s mission, vision and challenges set you apart and distinguish you from your competitors. That’s why your sales team needs more than just generic training to seize tomorrow’s successes.
At ValueSelling Associates, we understand that unique enterprises require solutions that are just as unique. Our award-winning ValueSelling Framework®—designed for salespeople, by salespeople—is tailored, scalable, modular and flexible enough to address virtually any sales challenge in any industry. Ready to find the strategic advantage in every sales conversation?
Why Choose B2B Sales Training With ValueSelling?
Consultative Selling Training for Modern Sales Teams
In today’s fast-paced selling environment, consultative selling is developing the desired selling behaviros about leveraging modern tools to deliver deep value. At ValueSelling, our training programs fuse our proven ValueSelling Framework® with cutting-edge AI and digital reinforcement, making our services both modern and scalable. We don’t rely on outdated scripts. Instead, our learner-centered workshops (virtual or in-person) combine hands-on exercises, eLearning, and follow-on reinforcement so professionals can build “muscle memory” and execute in real-world client conversations.
ValueCoach AI™, powered by our AI avatar coach “Val,” sets our training apart. Val provides individualized sales coaching, personalized roleplay scenarios and real-time feedback based on advanced algorithms, helping sellers sharpen consultative techniques continuously, even between formal training sessions.
Plus, with our eValuePrompter™ tool embedded directly in your CRM, your sales workflow uses value-selling behaviors to reinforce learning, drive consistent adoption, and make methodology real execution.
Ready to enable your team to sell with insight, agility and genuine buyer empathy?
What Makes ValueSelling Different?
ValueSelling goes beyond mere training, transforming sales performance by equipping teams with a practical, repeatable framework that works across industries and sales cycles. Unlike generic programs, the ValueSelling Framework® combines proven methodology, hands-on workshops, eLearning and ongoing reinforcement to ensure adoption and measurable results.
Our approach helps salespeople uncover more buyer value, have more meaningful business conversations and close more profitable deals — all while implementing a common sales language and ethos across your organization to ensure everyone’s always on the same page.
How Our Sales Methodology Helped Justworks Improve Win Rates by 30%
"It’s the best option in the marketplace. It’s simple. It’s repeatable. It’s modern. It’s fantastic."
— Justworks, Head of Sales Emablment
We Do Not Sell Training. We Sell Results.
Workshops feature hands-on, interactive exercises that build the “muscle memory” of newly developed skills. Then, follow-on reinforcement solidifies your skills and ensures you can put training to work right away.
What’s New From ValueSelling
