Value-based Sales Training

You are unique. Your company’s mission, vision and challenges are yours alone, and they distinguish you from your competitors.

At ValueSelling Associates, we understand that unique enterprises require unique solutions. Our award-winning value-based sales training was designed for salespeople, by salespeople. Our ValueSelling Framework® is tailored, scalable, modular and flexible enough to address virtually any sales challenge in any industry.

The ValueSelling Process

Gain Stakeholder Buy-in
Engage your leadership early in the process, understand your business goals and sales challenges, and create a tailored plan for transforming your revenue results.
Identify the Underlying Challenges
Diagnose the root causes of your sales issues
Tailor Everything
Design a practical and fully customized tailored program designed to help you meet – and exceed – your revenue goals.
Provide Actionable Training
Train your sales force to effectively use your program as a team and put new skills into practice immediately.
Manage Change
Work with your team to create a customized learning journey and support your ongoing efforts to drive adoption and the desired selling behaviors.
Transfer Ownership
Transfer ownership of sustaining the process and methodology to your sales leaders and managers.

How Justworks Improved Win Rates

Justworks needed a sales methodology that would enable them to amplify the voice of the customer and create a structured and repeatable sales process for their complex products. They choose the ValueSelling Framework because it's "the best option in the marketplace. It's simple. It's repeatable. It's modern. It's fantastic." 
Two ValueSelling employees working out a problem.

We Do Not Sell Training. We Sell Results.

The ValueSelling Framework program provides all customer-facing professionals with a proven process and tools to engage, qualify, advance and close the sale. Each program is tailored to your organization, your industry, your client set and your role.

Workshops feature hands-on, interactive exercises that build the “muscle memory” of newly developed skills. Then, follow-on reinforcement solidifies your skills and ensures you can put training to work on Day 1. 
Replicable Process
The power of the ValueSelling framework lies in its simplicity, repeatability and applicability to every complex selling situation. Plus, it’s easy to understand and use daily without unlearning other sales skills/processes. 
Business Conversations
Gain the skills to have a business-focused sales conversation with prospects regardless of the industry or size. Learn how to uncover, articulate and confirm the value a buyer will receive bydoing business with you.
Common Language
Discover an integrated, questioning process to manage any conversation, along with the tools and skills to execute effectively. Plus, leverage the same framework internally to eliminate silos and create a seamless CX.
Learner-centric Experiences
We collaborate with you to create a tailored, learner-centric experience that boosts sales skillsthrough participant-centered workshops, engaging eLearning, follow-on reinforcement and a proven change management approach. 

“Revolutionized my sales funnel.”

VP of Sales
Services

“The ROI is real. After years of stagnation, this methodology helped to deliver our best year on record in over 20 years of business.”

VP of Sales
Services

“Master the process so you can practice the art of sales.”

Senior Vice President
Global Retail Sales and Field Operations, Retail

“ValueSelling is the most powerful way to understand what is key in the sales process and to deliver the right value at the right price.”

Training and Business Development Manager
Manufacturing

“Training roll-out and execution was among the best our team has experienced. From the beginning and through today, they remain an essential partner to me and my sales organization.”

Regional Vice President of Sales
N/A

“Triple your investment in training and incorporate the methodology across your organization. It works better when the entire company understands how to approach a consultative sale.”

VP, Sales & Marketing
Services

What’s New From ValueSelling

The latest webinars, articles, press, and insights from our teams around the globe.
Innovate or Sstagnate: Lessons from 350 Revenue Executives
July 12, 2024
The Power of Human-to-Human Connection in B2B Sales
July 11, 2024
Episode 324: Where New Revenue Leaders Should Focus Their Energy with George Eliopoulos
July 9, 2024
Where New Revenue Leaders Should Focus Their Energy
July 9, 2024