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Value-based Sales Training

You are unique. Your company’s mission, vision and challenges are yours alone, and they distinguish you from your competitors.

At ValueSelling Associates, we understand that unique enterprises require unique solutions. Our award-winning value-based sales training was designed for salespeople, by salespeople. Our ValueSelling Framework® is tailored, scalable, modular and flexible enough to address virtually any sales challenge in any industry.

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PDF Downloads

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The ValueSelling Framework® Flyer

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Value-Based Selling: The Approach that Builds Sales Results ebook

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From Selling to Solving The Buyer Centric Approach to Sales Success ebook

The ValueSelling Process

Gain Stakeholder Buy-in

Engage your leadership early in the process, understand your business goals and sales challenges, and create a tailored plan for transforming your revenue results.

Identify the Underlying Challenges

Diagnose the root causes of your sales issues

Tailor Everything

Design a practical and fully customized tailored program designed to help you meet – and exceed – your revenue goals.

Provide Actionable Training

Train your sales force to effectively use your program as a team and put new skills into practice immediately.

Manage Change

Work with your team to create a customized learning journey and support your ongoing efforts to drive adoption and the desired selling behaviors.

Transfer Ownership

Transfer ownership of sustaining the process and methodology to your sales leaders and managers.

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How Justworks Improved Win Rates

Justworks needed a sales methodology that would enable them to amplify the voice of the customer and create a structured and repeatable sales process for their complex products. They choose the ValueSelling Framework because it's "the best option in the marketplace. It's simple. It's repeatable. It's modern. It's fantastic."

How It Works

We Do Not Sell Training. We Sell Results.

The ValueSelling Framework program provides all customer-facing professionals with a proven process and tools to engage, qualify, advance and close the sale. Each program is tailored to your organization, your industry, your client set and your role.

Workshops feature hands-on, interactive exercises that build the “muscle memory” of newly developed skills. Then, follow-on reinforcement solidifies your skills and ensures you can put training to work on Day 1.

Replicable Process

The power of the ValueSelling framework lies in its simplicity, repeatability and applicability to every complex selling situation. Plus, it’s easy to understand and use daily without unlearning other sales skills/processes.

Business Conversations

Gain the skills to have a business-focused sales conversation with prospects regardless of the industry or size. Learn how to uncover, articulate and confirm the value a buyer will receive bydoing business with you.

Common Language

Discover an integrated, questioning process to manage any conversation, along with the tools and skills to execute effectively. Plus, leverage the same framework internally to eliminate silos and create a seamless CX.

Learner-centric Experiences

We collaborate with you to create a tailored, learner-centric experience that boosts sales skillsthrough participant-centered workshops, engaging eLearning, follow-on reinforcement and a proven change management approach.

Download the ValueSelling Framework Flyer

“ValueSelling works.”

VP, Sales & Marketing

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“Look at it as an investment.”

Chief Customer Officer

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“It allows our sales team to move forward as client-partners rather than as quota-driven predators. We improved our ability to listen, identify areas of opportunity, and align our delivery services to better meet the expectations of our clients.”

VP, Sales & Marketing

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“They understand the dynamics of our industry and business, and crafted a solution that balances a proven methodology with one that’s custom to our environment.”

Regional Vice President of Sales

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“The framework gives my SDR/BDR team a strong set of foundational skills that they will continue to use for the rest of their career.”

VP of Sales

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“The framework creates an easy to understand, clearly defined vocabulary that allows for seamless transition from Suspect to MQL to Closed Won to Value Realized.”

VP of Sales

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