From Selling to Solving: The Buyer-centric Approach to Sales Success

Are sales leaders and sellers on the same page about what constitutes a buyer-centric approach?

What Sales Leaders Need to Know

  • Less than half of sales leaders and sellers said their organizations demonstrate a higher mastery of buyer-centric sales skills than others in their market or industry.
  • Differences emerged in how sales leaders and sellers view critical elements of buyer-centric sales.
  • Technology doesn’t solve the problems salespeople encounter, according to 69% of sales leaders and sellers.
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