Develop the skills to:

Maximize Research
Develop the skills to quickly identify research goals and the workflows to find crucial information quickly.
Talk the Talk
Discover a framework for easily identifying key business trends and interpreting financial financial data.
Create Powerful Profiles
Leverage our interactive tool to efficiently build robust executive profiles.
Prep for Sales Calls
Tailor your approach to the C-suite audience and maximize every interaction.
Open Doors to Decision-makers
Learn to negotiate with and bypass gatekeepers to gain access to the people in charge.
Gain Confidence
You don’t have to be an executive’s peer to be a trusted business advisor – gain the confidence to sell to the C-suite.

“A reliable partner with sales methodology that improves performance.”

Chief Revenue Officer
Manufacturing

“Works for any level of sales experience or product/service you are selling.”

Chief Sales Officer
N/A

“Provided almost immediate value to our organization, which was refreshing.”

VP of Sales
Services

“Engage with the ValueSelling team sooner!”

VP of Sales
Services

“Easy-to-adopt, customized sales training that works.”

Chief Sales Officer
N/A

“Thank you so much for the ValueSelling Associates scholarship. It helped me ease my financial obligations so that I could focus on my studies and job searching. I will be the first person in my family to graduate from university, so please know how grateful my parents are for your donation as well.”

P. Garcia, Student, Leeds School Of Business

“71% of sales leaders say their reps lack the ability to connect their solution to business issues.”

(Forrester)

When selling to the C-suite, salespeople only have one chance to make a favorable impression – make it count with a value-added conversation rooted in insightful questions that make executives stop, take note and engage with you.

Executive Speak develops the business acumen of your teams to help them think like an executive, predict potential business issues and then correlate how your products and services impact financial metrics. Plus, it increases their confidence and competence to sell at the executive level. 

Bridge the Gap Between Seller Skills and Buyer Expectations. VALUESELLING EXECUTIVE SPEAK logo. <33% of buyers think sellers are well-informed pie chart. 74% of buyers say sellers don't demonstrate financial literacy with people icons.

Selling at the CHRO-level

Perceptyx transformed their revenue engine to show clients that they would be signing up with partners for the long-term. 
ValueSelling Associates logo. How to Gain Executive Access. Strategies for Setting More Meetings. Keep it simple. Drive results. Background image shows chess board with pieces and VSA logo in corner.

Every sales professional wants to be considered a trusted advisor.

To do so, a rep needs to understand the executive-level drivers. They must speak the language of business—the language of finance. It’s easy with Executive Speak.

Built off the globally proven ValueSelling Framework® sales methodology. This award-winning, interactive e-learning module features the 360° Profile Builder™, a unique tool that helps turn information into insights and automatically populates within the eValuePrompter. 
Turn Info to Insights
The unique 360° Profile Builder™ guides you in collecting key pieces of data and generating insightful questions to manage the conversation.
Think Like an Executive
Predict potential business objectives and problems, then correlate how your products and services impact their financial metrics.
Gain Access
Develop tailored communications campaigns that establish your credibility and demonstrate your knowledge and interest in them.

What’s New From ValueSelling

The latest webinars, articles, press, and insights from our teams around the globe.
Two salespeople sitting around a desk reviewing reports.
Improving Sales Forecast Accuracy With Value-Based Selling
December 4, 2025
Marketing and Storytelling Insights with Dave Mastovich
December 2, 2025
A man and a woman looking at a giant metrics dashboard on a purple and navy background.
AI Sales Coaching: The Playbook for Continuous Skill Development
November 5, 2025
Emotion Wins in B2B Sales with James Woodfall, Founder of Raise Your EI
November 4, 2025