Executive Speak™

Make selling to the C-suite simple with Executive Speak. In a world where executives are bombarded with product-first messaging, Executive Speak equips salespeople to become trusted advisors and have the high-level business conversations executives expect. 

Develop the skills to:

Maximize Research
Develop the skills to quickly identify research goals and the workflows to find crucial information quickly.
Talk the Talk
Discover a framework for easily identifying key business trends and interpreting financial financial data.
Create Powerful Profiles
Leverage our interactive tool to efficiently build robust executive profiles.
Prep for Sales Calls
Tailor your approach to the C-suite audience and maximize every interaction.
Open Doors to Decision-makers
Learn to negotiate with and bypass gatekeepers to gain access to the people in charge.
Gain Confidence
You don’t have to be an executive’s peer to be a trusted business advisor – gain the confidence to sell to the C-suite.

“ValueSelling works.”

VP, Sales & Marketing
Services

“Overall experience with ValueSelling has been transformative.”

Director, Business Development
Services

"This was the most effective sales training I have had in my sales career because it is simple and direct enough to start applying immediately. I also appreciate that this technique removes the guesswork around qualifying a prospect or opportunity, which can help us save time and better predict our numbers. Good stuff!!"

Senior Account Executive
Telecommunications

“They have real world experience and understand how to apply the content, process, and philosophy to real world engagements and go-to-market teams.”

Senior Vice President
Global Retail Sales and Field Operations, Retail

“The framework creates an easy to understand, clearly defined vocabulary that allows for seamless transition from Suspect to MQL to Closed Won to Value Realized.”

VP of Sales
Services

“Triple your investment in training and incorporate the methodology across your organization. It works better when the entire company understands how to approach a consultative sale.”

VP, Sales & Marketing
Services

“71% of sales leaders say their reps lack the ability to connect their solution to business issues.”

(Forrester)

When selling to the C-suite, salespeople only have one chance to make a favorable impression – make it count with a value-added conversation rooted in insightful questions that make executives stop, take note and engage with you.

Executive Speak develops the business acumen of your teams to help them think like an executive, predict potential business issues and then correlate how your products and services impact financial metrics. Plus, it increases their confidence and competence to sell at the executive level. 

Bridge the Gap Between Seller Skills and Buyer Expectations. VALUESELLING EXECUTIVE SPEAK logo. <33% of buyers think sellers are well-informed pie chart. 74% of buyers say sellers don't demonstrate financial literacy with people icons.

Selling at the CHRO-level

Perceptyx transformed their revenue engine to show clients that they would be signing up with partners for the long-term. 
ValueSelling Associates logo. How to Gain Executive Access. Strategies for Setting More Meetings. Keep it simple. Drive results. Background image shows chess board with pieces and VSA logo in corner.

Every sales professional wants to be considered a trusted advisor.

To do so, a rep needs to understand the executive-level drivers. They must speak the language of business—the language of finance. It’s easy with Executive Speak.

Built off the globally proven ValueSelling Framework® sales methodology. This award-winning, interactive e-learning module features the 360° Profile Builder™, a unique tool that helps turn information into insights and automatically populates within the eValuePrompter. 
Turn Info to Insights
The unique 360° Profile Builder™ guides you in collecting key pieces of data and generating insightful questions to manage the conversation.
Think Like an Executive
Predict potential business objectives and problems, then correlate how your products and services impact their financial metrics.
Gain Access
Develop tailored communications campaigns that establish your credibility and demonstrate your knowledge and interest in them.

What’s New From ValueSelling

The latest articles, press, and insights from our teams around the globe.
Stephen Baer smiling; text: The B2B Revenue Executive Experience, Stephen Baer, Chief Stickologist at Stickology
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The B2B Revenue Executive Experience" featuring speakers and topic "Why Top Salespeople Stop Selling
The Playbook for Effective Global Sales Training at Scale
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he B2B Revenue Executive Experience with Jason Barnard and topic "Your CRM Isn’t Broken, Your Process Is"
Your CRM Isn’t Broken, Your Process Is: The Hidden Revenue You’re Ignoring
March 24, 2026