Competitive Differentiation

The Competitive Differentiation workshop equips revenue teams to create value propositions that result in premium pricing. Leverage a simple process and tool to develop relevant and compelling customer messaging.

Develop the skills to:

We get it – we’ve been there too. That’s why we’re in the business of creating tailored programs that give your revenue teams the skills to efficiently navigate each stage of the customer journey.
Motivate Buyers to Act
Enable your marketing, sales enablement and product teams to link your differentiators to your buyer’s business issues.
Powerful Messaging
Gain the skills to leverage a simple process and tool to develop relevant messaging
Market and Sell on Value
Discover a proven process for creating value propositions that result in premium pricing.

How Perceptyx Aligned Its Revenue Engine

Perceptyx transformed its revenue engine to show clients that they would be signing up with partners for the long-term. 

“Over 65% of sales leaders feel they’re losing business because they don’t have a compelling value proposition.” (American Marketing Association)

Being different isn’t enough: According to Gartner, 64% of B2B buyers cannot differentiate one brand’s digital experience from another’s. How do you stand apart?

The Competitive Differentiation Workshop is built on the ValueSelling Framework®. Using this simple, repeatable methodology enables your marketing and sales enablement teams to reverse engineering your buyer’s requirements – creating a need for your unique capabilities over the competition’s.

Competitive Differentiation provides an actionable framework to immediately evaluate your existing collateral against what motivates urgency in your buyers.

Yellow umbrella in a group of black umbrellas

“The framework is logical. Such a simple change in thinking and sales behavior produces amazing results.”

Sales Manager
Services

“My advice to women seeking leadership positions: We’re in these roles because somebody put us there. Trust yourself. Be confident. Take risks. Ask and advocate for what’s best for you, your team, your customer, and your organization."

Laurie Schrager, Chief Operating Officer, Element Analytics

“Triple your investment in training and incorporate the methodology across your organization. It works better when the entire company understands how to approach a consultative sale.”

VP, Sales & Marketing
Services

“Easy-to-adopt, customized sales training that works.”

Chief Sales Officer
N/A

“The system enables a seamless buying experience for the customer and allows for the sales professional to understand the customer’s needs, wants, business issues, and desired value.”

VP of Sales
Services

“Look at it as an investment.”

Chief Customer Officer
Services

What’s New From ValueSelling

The latest webinars, articles, press, and insights from our teams around the globe.
ValueSelling ebook cover: The Sales Leader’s Guide to High-Impact Prospecting with growth chart and trophy
The Sales Leader’s Guide to High-Impact Prospecting
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Creating a Positive Company Culture with Dane Espegard
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Beyond the Pitch: Strategies for Successfully Selling to CISOs with Kenneth Foster
May 14, 2023
7 Best Practices on Maximizing Performance with Sales Coaching
June 17, 2020