Competitive Differentiation

The Competitive Differentiation workshop equips revenue teams to create value propositions that result in premium pricing. Leverage a simple process and tool to develop relevant and compelling customer messaging.

Develop the skills to:

We get it – we’ve been there too. That’s why we’re in the business of creating tailored programs that give your revenue teams the skills to efficiently navigate each stage of the customer journey.
Motivate Buyers to Act
Enable your marketing, sales enablement and product teams to link your differentiators to your buyer’s business issues.
Powerful Messaging
Gain the skills to leverage a simple process and tool to develop relevant messaging
Market and Sell on Value
Discover a proven process for creating value propositions that result in premium pricing.

How Perceptyx Aligned Its Revenue Engine

Perceptyx transformed its revenue engine to show clients that they would be signing up with partners for the long-term. 

“Over 65% of sales leaders feel they’re losing business because they don’t have a compelling value proposition.” (American Marketing Association)

Being different isn’t enough: According to Gartner, 64% of B2B buyers cannot differentiate one brand’s digital experience from another’s. How do you stand apart?

The Competitive Differentiation Workshop is built on the ValueSelling Framework®. Using this simple, repeatable methodology enables your marketing and sales enablement teams to reverse engineering your buyer’s requirements – creating a need for your unique capabilities over the competition’s.

Competitive Differentiation provides an actionable framework to immediately evaluate your existing collateral against what motivates urgency in your buyers.

Yellow umbrella in a group of black umbrellas

“Works for any level of sales experience or product/service you are selling.”

Chief Sales Officer

“ValueSelling works.”

VP, Sales & Marketing

“ValueSelling is the most powerful way to understand what is key in the sales process and to deliver the right value at the right price.”

Training and Business Development Manager

“Overall experience with ValueSelling has been transformative.”

Director, Business Development

“ValueSelling is the simplest, yet most powerful and relevant, B2B sales process I have worked with.”

Senior Vice President
Global Retail Sales and Field Operations, Retail

“A reliable partner with sales methodology that improves performance.”

Chief Revenue Officer

What’s New From ValueSelling

The latest webinars, articles, press, and insights from our teams around the globe.
Creating a Positive Company Culture with Dane Espegard
June 13, 2023
Buyer-Centric Selling Explained: Six Best Practices
June 6, 2023
Beyond the Pitch: Strategies for Successfully Selling to CISOs with Kenneth Foster
May 14, 2023
7 Best Practices on Maximizing Performance with Sales Coaching
June 17, 2020