Competitive Differentiation

The Competitive Differentiation workshop equips revenue teams to create value propositions that result in premium pricing. Leverage a simple process and tool to develop relevant and compelling customer messaging.

Develop the skills to:

We get it – we’ve been there too. That’s why we’re in the business of creating tailored programs that give your revenue teams the skills to efficiently navigate each stage of the customer journey.
Motivate Buyers to Act
Enable your marketing, sales enablement and product teams to link your differentiators to your buyer’s business issues.
Powerful Messaging
Gain the skills to leverage a simple process and tool to develop relevant messaging
Market and Sell on Value
Discover a proven process for creating value propositions that result in premium pricing.

How Perceptyx Aligned Its Revenue Engine

Perceptyx transformed its revenue engine to show clients that they would be signing up with partners for the long-term. 

“Over 65% of sales leaders feel they’re losing business because they don’t have a compelling value proposition.” (American Marketing Association)

Being different isn’t enough: According to Gartner, 64% of B2B buyers cannot differentiate one brand’s digital experience from another’s. How do you stand apart?

The Competitive Differentiation Workshop is built on the ValueSelling Framework®. Using this simple, repeatable methodology enables your marketing and sales enablement teams to reverse engineering your buyer’s requirements – creating a need for your unique capabilities over the competition’s.

Competitive Differentiation provides an actionable framework to immediately evaluate your existing collateral against what motivates urgency in your buyers.

Yellow umbrella in a group of black umbrellas

“Training roll-out and execution was among the best our team has experienced. From the beginning and through today, they remain an essential partner to me and my sales organization.”

Regional Vice President of Sales
N/A

“The value-based methodology is easy to understand, infinitely repeatable, and works whether you are involved in C-suite, complex deals or transactional one-time sales.”

VP of Sales
Services

“ValueSelling = increased hit rate on won deals.”

CEO
Manufacturing

“The ValueSelling Framework aligned with our high touch, consultative selling model.”

CEO
Manufacturing

“ValueSelling has enabled us to grow faster than we could imagine.”

Senior Vice President
Sales, Services

“Provided almost immediate value to our organization, which was refreshing.”

VP of Sales
Services

What’s New From ValueSelling

The latest webinars, articles, press, and insights from our teams around the globe.
Creating a Positive Company Culture with Dane Espegard
June 13, 2023
Beyond the Pitch: Strategies for Successfully Selling to CISOs with Kenneth Foster
May 14, 2023
7 Best Practices on Maximizing Performance with Sales Coaching
June 17, 2020