4-Step Guide to Measuring Sales Enablement Impact
Research & eBook

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“Less than 50% of organizations have a formal document/charter to guide enablement’s role/function.”
If you answered, “Yes I am!” – you’re far from alone. According to Garnter, less than 50% of organizations have a formal document/charter to guide enablement’s role/function.
In addition, our research revealed that less than 25% of sales orgs are directly measuring sales behaviors.
When goals are defined for enablement, they often focus on lagging indicators, such as increased revenue and margins, transaction size and number of deals won. This focus on lagging indicators hinders enablement’s ability to showcase its efforts.
Apply this 4-step framework to highlight enablement’s true impact.
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Voice of Value Blog
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Selling Guide
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4-Step Guide to Measuring Sales Enablement Impact
October 2, 2023

Article
Voice of Value Blog
Research and ebook
Podcast
Selling Guide
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From Selling to Solving: The Buyer-centric Approach to Sales Success
April 7, 2023

Article
Voice of Value Blog
Research and ebook
Podcast
Selling Guide
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Value-based Selling: The Approach that Builds Sales Results
August 31, 2022

Article
Voice of Value Blog
Research and ebook
Podcast
Selling Guide
Webinar
The Behaviors and Skills Sales Leaders Care Most About — and How to Measure Them
April 14, 2022