Value Selling: Cracking the Code—Beyond ROI

Webinar

Qualified Prospect

What’s the biggest misconception about value selling? A good business case is the only thing needed to win the business.

The truth is many products and services that can add value don’t get purchased every day.

Business value is not enough.

The decisison to change is not dictated by a business case. It is a human decision made by human beings. One foundational principle of the ValueSelling Framework is “People make emotional buying decisions for logical reasons.”

In this webinar, ValueSelling President and CEO Julie Thomas shares best practices on identifying impactful business challenges and creating a mutual plan with clients to deliver meaningful value. In this 45-minute session, you’ll discover how to:

Uncover individual value and personal motivation
The difference between a strong business case and creating urgency
Leveraging personal value in a sales situation to increase win rates

Watch the recording below to move beyond ROI calculations to embrace the true power of value-based selling.

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