Be the Best Choice by Differentiating on Value

The changing sales cycle now involves remote selling, digital buying, and plenty of internet research. Within a sea of competition, how do you stand out? How do you communicate that your product or service is the best option for a prospect?

When alternatives seem identical, successful sales professionals use a process to differentiate and uncover value. This requires you to connect your solution’s unique capabilities to the prospect’s problems. Then, go a step further by uncovering additional problems that create more need for your solution.

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In this complimentary webinar, we share how to gain your prospect's attention by differentiating the need for and the value of your solution over the competition.

What you’ll learn:

  • Why being different is not enough
  • How to get your customer’s attention
  • 4 categories to differentiate your product or service
  • How to compete on value, not price

Who should attend:

  • Sales leaders and managers
  • Sales and marketing professionals
  • Sales enablement
  • Strategic account teams
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