Checklist to Close the Quarter & Year: Join us on November 18 as we share a proven playbook that will enable you to transform challenges into opportunities that close — with time to spare in Q4. Register Here
August 16, 2018 | 10:00 AM PST

Creating Attention Grabbing Stories to Establish Your Credibility

Engaging buyers with a compelling and captivating value-based story builds trust and rapport, creates a foundation for meaningful conversations and demonstrates your track record as a reputable salesperson. Grabbing a prospect’s attention with a story that elicits an emotional response they can relate to and involves a business issue they are wrestling with reinforces a key ValueSelling Framework® principle: People make emotional buying decisions for logical reasons. 

Listen to the recorded webinar and view the slide deck from the live session by clicking the buttons below!

2018-08-wbnr-story-200px