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July 16, 2018

Creating Attention Grabbing Stories to Establish Your Credibility

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August 22, 2018 | 10:00 AM PDT
Hosted by Julie Thomas
 

Engaging buyers with a compelling and captivating value-based story builds trust and rapport, creates a foundation for meaningful conversations and demonstrates your track record as a reputable salesperson. Grabbing a prospect’s attention with a story that elicits an emotional response they can relate to and involves a business issue they are wrestling with reinforces a key ValueSelling Framework® principle: People make emotional buying decisions for logical reasons.