In this complimentary one-hour webinar, Liz Roche, an Associate of ValueSelling Associates, Inc., shares how salespeople can leverage ValueSelling techniques and the ValuePrompter™ tool, alongside their marketing team’s ABM campaign, to win bigger deals.
She walks you through everything from setting your strategy to what marketing tactics work best for ABM.
You’ll see how ABM can help you increase customer growth, retention, and loyalty.
What You’ll Learn:
- Why ABM matters to Sales
- How to partner with Marketing to determine if your account(s) should be in an ABM campaign
- How to plan and execute an effective ABM campaign for your target
For more content on ABM, listen to this episode of the B2B Revenue Executive Experience Podcast, Account-Based Sales and Marketing: Often Discussed, Rarely Understood.