Readymode Unifies GTM Approach with ValueSelling
Founded by entrepreneurs for entrepreneurs, Readymode redefined the world of outbound engagement. With its advanced proactive outbound built for small and mid-sized businesses (SMBs), the company enables organizations to connect with prospects more efficiently and more meaningfully. Over the years, Readymode has earned multiple industry accolades, including 11 G2 badges (e.g., Leader—Small Business, Best Support—Mid-Market) and a finalist nod for “Excellence in Company Culture” at the 2024 BC Tech Association’s TIAs.
Results at a glance
- 40% increase in annual revenue growth
- 20% increase in visitor-to-lead conversions
- 72% win rate on SAOs
The Challenge
However, even with proven technology and customer success, Readymode’s leadership noticed emerging challenges. Sales teams struggled to differentiate in high-level conversations, sales and marketing efforts were misaligned and product-led messaging wasn’t resonating at the executive level. It became clear that while their tools helped clients “Dial smarter. Connect faster,” the company needed to evolve beyond volume-focused selling. A new direction was needed—one that integrated people, process and technology around a seamless customer experience (CX).
By mid-2022, pressure was mounting from more commoditized competitors. To stay ahead, Readymode’s CRO, Rob Auld, set out to unify the company’s approach to customer engagement. The goal? Deliver a consistent, differentiated CX at every touchpoint—while enabling internal alignment across sales, marketing and customer success.
Business issues
- Unify sales and marketing efforts to provide a consistent CX and scale the business
- Integrate value-based selling to increase the effectiveness of executive-level sales calls
- Drive differentiation in a commoditized market
We made this shift because it’s a better experience at every stage of the journey, starting from product development all the way to customer support.
The Solution
Shared Language, Shared Success
Readymode implemented the ValueSelling Framework® across its entire revenue engine. Key initiatives included:
- Training leadership first to model behavior and ensure top-down adoption
- Rolling out eValuePrompter®, customer-centric call guides, demo scorecards and onboarding tools
- Monthly team-based coaching and live instructor-led workshops
- Aligning marketing, SDRs, AEs and renewal teams under the value-based methodology
Tech Innovation That Empowers People
Recognizing that AI and automation should enhance—not replace—human interaction, Readymode implemented:
- An AI SDR to handle inbound inquiries, allowing human SDRs to focus on high-value outbound activities
- Enhanced predictive dialing, scripting tools, call break-in functionality and analytics for real-time coaching and performance management
The Results
In a space often defined by call volume and cost efficiency, Readymode took a contrarian approach: lead with value, people and process—then let technology elevate the experience.
Unlike competitors who focus solely on dialing speed or automation, Readymode invested in its team, emphasized shared learning and refused to compromise on its CX. By championing an employee-empowered and customer-obsessed strategy, Readymode shows what high-performing sales management can be in the age of AI.
These efforts paid off:
- 40% increase in annual revenue growth
- 20% boost in visitor-to-lead conversions
- 45% rise in lead-to-SAO (Sales Accepted Opportunity) conversions
- 72% win rate on SAOs
- 15 internal promotions within 24 months
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