Can your buyers tell the difference between you and the competition?
Being different isn’t enough: According to Gartner, 64% of B2B buyers cannot differentiate one brand’s digital experience from another’s. How do you stand apart?
The ValueSelling Competitive Differentiation Workshop helps marketing, sales enablement and product differentiate your company in a dynamic marketplace by creating value propositions that result in premium pricing.
ValueSelling Competitive Differentiation
Create Messaging that Motivates Buyers to Act:
Link your differentiators to your buyer’s problems
Leverage a simple process and tool to develop relevant messaging
Create value propositions that result in premium pricing
Buyer-first Marketing, Sales Enablement & Product teams
The Competitive Differentiation Workshop is built on the ValueSelling Framework®. Using this simple, repeatable methodology enables your marketing and sales enablement teams to reverse engineering your buyer’s requirements — creating a need for your unique capabilities over the competition’s.
Competitive Differentiation provides an actionable framework to immediately evaluate your existing collateral against what motivates urgency in your buyers.
“Over 65% of sales leadersfeel they’re losing businessbecause they don’t have a compelling value proposition.”
AMERICAN MARKETING ASSOCIATION
How it works
ValueSelling courses are tailored, expanded, and configured to your needs. They are available as stand-alone units and as modules, ranging from an hour to a full day, that are easily integrated into the core ValueSelling Certification workshop.
To maximize your investment, we will include company-specific case studies that connect the skills training with the learner’s environment, role, and/or target market.