Foundational Workshop
Competitive Differentiation
The Competitive Differentiation workshop equips revenue teams to create value propositions that result in premium pricing. Leverage a simple process and tool to develop relevant and compelling customer messaging.
Develop the skills to:
We get it – we’ve been there too. That’s why we’re in the business of creating tailored programs that give your revenue teams the skills to efficiently navigate each stage of the customer journey.
Motivate Buyers to Act
Enable your marketing, sales enablement and product teams to link your differentiators to your buyer’s business issues.
Powerful Messaging
Gain the skills to leverage a simple process and tool to develop relevant messaging
Market and Sell on Value
Discover a proven process for creating value propositions that result in premium pricing.
How Perceptyx Aligned Its Revenue Engine
Perceptyx transformed its revenue engine to show clients that they would be signing up with partners for the long-term.
“Over 65% of sales leaders feel they’re losing business because they don’t have a compelling value proposition.” (American Marketing Association)
Being different isn’t enough: According to Gartner, 64% of B2B buyers cannot differentiate one brand’s digital experience from another’s. How do you stand apart?
The Competitive Differentiation Workshop is built on the ValueSelling Framework®. Using this simple, repeatable methodology enables your marketing and sales enablement teams to reverse engineering your buyer’s requirements – creating a need for your unique capabilities over the competition’s.
Competitive Differentiation provides an actionable framework to immediately evaluate your existing collateral against what motivates urgency in your buyers.
What’s New From ValueSelling
The latest articles, press, and insights from our teams around the globe.
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Article
Voice of Value Blog
Research and ebook
Podcast
Selling Guide
Webinar
De-Risking the B2B Buyer Journey in the Age of AI
June 30, 2026
Article
Voice of Value Blog
Research and ebook
Podcast
Selling Guide
Webinar
Organizational Transformation in the AI Era: Building Teams that Adopt, Adapt, and Thrive
June 23, 2026
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Voice of Value Blog
Research and ebook
Podcast
Selling Guide
Webinar
What Drives Sales Performance: Tech or Behaviors?
June 18, 2026
Article
Voice of Value Blog
Research and ebook
Podcast
Selling Guide
Webinar
How AI and Revenue Orchestration Are Reshaping B2B Marketing Strategies
June 9, 2026