Competitive Differentiation

The Competitive Differentiation workshop equips revenue teams to create value propositions that result in premium pricing. Leverage a simple process and tool to develop relevant and compelling customer messaging.

Develop the skills to:

We get it – we’ve been there too. That’s why we’re in the business of creating tailored programs that give your revenue teams the skills to efficiently navigate each stage of the customer journey.
Motivate Buyers to Act
Enable your marketing, sales enablement and product teams to link your differentiators to your buyer’s business issues.
Powerful Messaging
Gain the skills to leverage a simple process and tool to develop relevant messaging
Market and Sell on Value
Discover a proven process for creating value propositions that result in premium pricing.

How Perceptyx Aligned Its Revenue Engine

Perceptyx transformed its revenue engine to show clients that they would be signing up with partners for the long-term. 

“Over 65% of sales leaders feel they’re losing business because they don’t have a compelling value proposition.” (American Marketing Association)

Being different isn’t enough: According to Gartner, 64% of B2B buyers cannot differentiate one brand’s digital experience from another’s. How do you stand apart?

The Competitive Differentiation Workshop is built on the ValueSelling Framework®. Using this simple, repeatable methodology enables your marketing and sales enablement teams to reverse engineering your buyer’s requirements – creating a need for your unique capabilities over the competition’s.

Competitive Differentiation provides an actionable framework to immediately evaluate your existing collateral against what motivates urgency in your buyers.

Yellow umbrella in a group of black umbrellas

"This was the most beneficial sales training and development I have experienced in my career. The content and delivery were highly engaging and easy to understand. Our trainer was clearly invested as he researched and understood our company culture, products and challenges, which led to relatable, real-world examples. The system itself is incredibly robust while also being easy to execute. I am grateful to have a strong, measurable, and EASILY executed sales approach/methodology I am comfortable with and excited to implement."

Senior Account Executive
Telecommunications

“It allows our sales team to move forward as client-partners rather than as quota-driven predators. We improved our ability to listen, identify areas of opportunity, and align our delivery services to better meet the expectations of our clients.”

VP, Sales & Marketing
Services

“Revolutionized my sales funnel.”

VP of Sales
Services

“Triple your investment in training and incorporate the methodology across your organization. It works better when the entire company understands how to approach a consultative sale.”

VP, Sales & Marketing
Services

“They understand the dynamics of our industry and business, and crafted a solution that balances a proven methodology with one that’s custom to our environment.”

Regional Vice President of Sales
N/A

“The system enables a seamless buying experience for the customer and allows for the sales professional to understand the customer’s needs, wants, business issues, and desired value.”

VP of Sales
Services

What’s New From ValueSelling

The latest webinars, articles, press, and insights from our teams around the globe.
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Beyond the Pitch: Strategies for Successfully Selling to CISOs with Kenneth Foster
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