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Value-based Sales Training

You are unique. Your company’s mission, vision and challenges are yours alone, and they distinguish you from your competitors.

At ValueSelling Associates, we understand that unique enterprises require unique solutions. Our award-winning value-based sales training was designed for salespeople, by salespeople. Our ValueSelling Framework® is tailored, scalable, modular and flexible enough to address virtually any sales challenge in any industry.

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PDF Downloads

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The ValueSelling Framework® Flyer

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Value-Based Selling: The Approach that Builds Sales Results ebook

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From Selling to Solving The Buyer Centric Approach to Sales Success ebook

The ValueSelling Process

Gain Stakeholder Buy-in

Engage your leadership early in the process, understand your business goals and sales challenges, and create a tailored plan for transforming your revenue results.

Identify the Underlying Challenges

Diagnose the root causes of your sales issues

Tailor Everything

Design a practical and fully customized tailored program designed to help you meet – and exceed – your revenue goals.

Provide Actionable Training

Train your sales force to effectively use your program as a team and put new skills into practice immediately.

Manage Change

Work with your team to create a customized learning journey and support your ongoing efforts to drive adoption and the desired selling behaviors.

Transfer Ownership

Transfer ownership of sustaining the process and methodology to your sales leaders and managers.

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How Justworks Improved Win Rates

Justworks needed a sales methodology that would enable them to amplify the voice of the customer and create a structured and repeatable sales process for their complex products. They choose the ValueSelling Framework because it's "the best option in the marketplace. It's simple. It's repeatable. It's modern. It's fantastic."

Two ValueSelling employees working out a problem.

How It Works

We Do Not Sell Training. We Sell Results.

The ValueSelling Framework program provides all customer-facing professionals with a proven process and tools to engage, qualify, advance and close the sale. Each program is tailored to your organization, your industry, your client set and your role.

Workshops feature hands-on, interactive exercises that build the “muscle memory” of newly developed skills. Then, follow-on reinforcement solidifies your skills and ensures you can put training to work on Day 1.

Replicable Process

The power of the ValueSelling framework lies in its simplicity, repeatability and applicability to every complex selling situation. Plus, it’s easy to understand and use daily without unlearning other sales skills/processes.

Business Conversations

Gain the skills to have a business-focused sales conversation with prospects regardless of the industry or size. Learn how to uncover, articulate and confirm the value a buyer will receive bydoing business with you.

Common Language

Discover an integrated, questioning process to manage any conversation, along with the tools and skills to execute effectively. Plus, leverage the same framework internally to eliminate silos and create a seamless CX.

Learner-centric Experiences

We collaborate with you to create a tailored, learner-centric experience that boosts sales skillsthrough participant-centered workshops, engaging eLearning, follow-on reinforcement and a proven change management approach.

Download the ValueSelling Framework Flyer

“Provided almost immediate value to our organization, which was refreshing.”

VP of Sales

Services

“The system enables a seamless buying experience for the customer and allows for the sales professional to understand the customer’s needs, wants, business issues, and desired value.”

VP of Sales

Services

“Their methodology proved very valuable to uncover and capture value for customers and for us.”

VP LATAM

Food & Nutrition, Manufacturing

“The best sales training I’ve ever taken.”

Sales Manager

Services

“Master the process so you can practice the art of sales.”

Senior Vice President

Global Retail Sales and Field Operations, Retail

“The framework creates an easy to understand, clearly defined vocabulary that allows for seamless transition from Suspect to MQL to Closed Won to Value Realized.”

VP of Sales

Services