Rosana Fernandes has more than 30 years of experience helping B2B companies grow by rethinking how revenue is generated end to end.

A Revenue Operations leader, she designs and runs programs that align Marketing, Sales, CX and Product around a common revenue model. Her commercial transformation work spans companies such as Microsoft, SAP, Siemens, GM, and American Express, with earlier consulting experience at IBM and KPMG.

She holds a degree in Business Administration and a PhD in Marketing from EAESP/FGV, plus a specialization in Marketing Strategy from the Wharton School. She speaks regularly at industry conferences in Brazil and abroad on revenue strategy and B2B go-to-market.

Rosana leads ValueSelling's efforts in Brazil, bringing the ValueSelling Framework® methodology to the region, fully localized for Portuguese-speaking and Latin American buyers.