Cory Cotten-Potter is a digital marketing strategist with a track record of building high-performing campaigns that drive engagement, accelerate pipeline and deliver measurable growth. As Director of Digital Marketing & Enablement at ValueSelling Associates, he leads cross-functional initiatives that align marketing and sales with buyer needs, enabling GTM teams to turn complexity into clarity.

Prior to ValueSelling, Cory led social media strategy for a Denver-based agency, where he managed teams and executed campaigns for Fortune 500 clients across the automotive, CPG and tech sectors. With more than a decade of experience at the intersection of digital marketing, content strategy and sales enablement, Cory is passionate about using narrative as a business tool to build trust, differentiate solutions and drive revenue.

A graduate of St. John’s College with a double major in the History of Math/Science and Philosophy and double minors in Classical Studies and Comparative Literature, he also holds an MFA in Creative Writing from Colorado State University. Outside of the office, he enjoys hiking in Colorado’s Front Range and rebuilding vintage cars.