Times of San Diego: ValueSelling Associates CEO Julie Thomas to Lead Sales Enablement Collective Webinar

ValueSelling Associates CEO Julie Thomas will lead a Sales Enablement Collective session focused on turning the behaviors of top-performing salespeople into repeatable standards across entire teams. The session, “Clone Your Best Reps,” addresses the widening performance gap between elite sellers and the rest of the organization despite significant investments in sales technology and AI. Thomas argues that technology alone cannot improve performance because successful selling depends on human behaviors such as establishing trust, conducting value-based discovery, qualifying opportunities effectively, and quantifying value. ValueSelling research indicates that only 14% of salespeople are proficient in using AI within daily workflows, suggesting AI may amplify existing strengths rather than correct weak selling habits. The session will teach leaders how to identify effective behaviors, establish clear performance standards, reinforce them after training, and measure their impact using existing technology. The goal is to make successful selling behaviors teachable, scalable, and consistent across teams.