StreetInsider: ValueSelling Associates Expands its Global Sales Training Presence with Strategic Growth in the APAC Region

ValueSelling Associates, a global leader in sales training and coaching, is expanding its presence in the Asia-Pacific (APAC) region as part of its broader global growth strategy. The company has appointed Kevin Sun as Managing Partner in China and Tetsuro Yamamoto as Managing Partner in Japan to strengthen local leadership and accelerate regional expansion. This move highlights ValueSelling’s commitment to delivering consistent, buyer-centric sales methodologies across different markets, languages, and cultures. With increasing demand for aligned global sales execution, the company is enhancing its ability to provide localized training in languages such as Mandarin and Japanese while maintaining a unified global framework. Both leaders bring extensive experience in multinational business and B2B sales, enabling organizations to improve sales effectiveness. The expansion supports ValueSelling’s mission to help companies align revenue teams, improve win rates, and drive long-term growth through value-based selling.