SalesTechStar: ValueSelling Associates Expands its Global Sales Training Presence with Strategic Growth in the APAC Region

ValueSelling Associates is expanding its global footprint by strengthening its presence in the Asia-Pacific (APAC) region. As part of this strategy, the company appointed Kevin Sun as Managing Partner in China and Tetsuro Yamamoto as Managing Partner in Japan. This move reflects ValueSelling’s commitment to delivering consistent, buyer-centric sales methodologies across diverse markets while addressing regional differences in language and business culture. The company is scaling its ability to provide localized training in languages such as Mandarin and Japanese, while maintaining a unified global sales framework. Both leaders bring extensive experience—Sun with over 20 years in multinational leadership roles, and Yamamoto with more than 35 years in enterprise B2B sales. By combining global consistency with local expertise, ValueSelling aims to help multinational organizations align revenue teams, improve sales execution, and drive growth across international markets.