Press Release: ValueSelling Associates Expands its Global Sales Training Presence with Strategic Growth in the APAC Region

ValueSelling Associates, a global leader in sales training and coaching, is expanding its presence in the Asia-Pacific (APAC) region as part of its global growth strategy. The company has appointed Kevin Sun as Managing Partner in China and Tetsuro Yamamoto as Managing Partner in Japan to strengthen regional leadership. This move reflects a commitment to delivering consistent, buyer-centric sales methodologies across diverse markets, languages, and cultures. With increasing demand for aligned global sales execution, ValueSelling continues to scale its ability to provide localized training, including in Mandarin and Japanese, while maintaining a unified framework. Both leaders bring extensive experience in multinational business environments and B2B sales, supporting organizations in improving sales effectiveness. The expansion also reinforces ValueSelling’s broader mission to help companies align revenue teams, improve win rates, and drive sustainable growth through value-based selling and globally consistent sales practices.