Forbes Japan - Expert Panel: ビジネスの売上が伸び悩む時期に実践すべき戦略的アプローチ

The article “ビジネスの売上が伸び悩む時期に実践すべき戦略的アプローチ” discusses how companies can navigate periods of stagnant or declining sales by adopting strategic approaches rather than retreating. It emphasizes that economic slowdowns, although challenging, present unique opportunities for businesses willing to refocus their efforts. Key recommendations include intentionally developing demand and strengthening pipelines, capturing market share from competitors who are reducing activity, refreshing content to build brand awareness, and concentrating on leading indicators like pipeline velocity instead of lagging metrics. The article also suggests exploring new market segments, refining offerings for better value, and deepening customer relationships through educational content and personalized outreach. Investing in employee training and re-negotiating vendor contracts to improve cash flow are additional tactics to strengthen resilience. Ultimately, the piece frames economic downturns not as threats but as strategic windows to refine messaging, enhance value, and prepare for future growth.