Education
Industry
Qualified Prospect
Companies in the education sector have their work cut out for them -- it's likely you're facing critical sales challenges like brand awareness, demonstrating product value, and reaching the right audience. Value-based selling gives teams the tools to manage complex and lengthy sales cycles and deliver value across cleint organizaitons. Discover a reliable way to gain greater competitive differentiation, achieve financial objectives and drive sales through customer focus.










HMH
Learning company HMH (Houghton Mifflin Harcourt) made the strategic decision to adopt the ValueSelling Framework® as the keystone to an integration that involved a common sales system, a common sales process and a common language—all focused on the customer. Bringing together 14 separate sales teams resulted in a global transformation:
Results
- From product-centric to customer-centric
- From core education-based to integrated solution-based
- From content publisher to learning company
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