Align Your Revenue Engine. Accelerate Sales Results.
The ValueSelling Framework® methodology, training and toolset align your revenue engine with a common language that enables sales professionals to compete on value, not price, and saves time in all selling scenarios.
Trusted by Leading Global Companies
Latest Resources
Research and eBooks
The Sales Leader’s Guide to High-Impact Prospecting
July 14, 2025
The Sales Leader’s Guide to High-Impact Prospecting
The Sales Leader’s Guide to High-Impact Prospecting
The Sales Leader’s Guide to High-Impact Prospecting
The Sales Leader’s Guide to High-Impact Prospecting
The Sales Leader’s Guide to High-Impact Prospecting
The Sales Leader’s Guide to High-Impact Prospecting
Voice of Value Blog
Sales Prospecting That Converts Outreach Into Opportunity
July 8, 2025
Sales Prospecting That Converts Outreach Into Opportunity
Sales Prospecting That Converts Outreach Into Opportunity
Sales Prospecting That Converts Outreach Into Opportunity
Sales Prospecting That Converts Outreach Into Opportunity
Sales Prospecting That Converts Outreach Into Opportunity
Sales Prospecting That Converts Outreach Into Opportunity
Podcasts
The Art of Sales Forecasting: How to Predict Revenue Using Value-Based Selling
June 24, 2025
The Art of Sales Forecasting: How to Predict Revenue Using Value-Based Selling
The Art of Sales Forecasting: How to Predict Revenue Using Value-Based Selling
The Art of Sales Forecasting: How to Predict Revenue Using Value-Based Selling
The Art of Sales Forecasting: How to Predict Revenue Using Value-Based Selling
The Art of Sales Forecasting: How to Predict Revenue Using Value-Based Selling
The Art of Sales Forecasting: How to Predict Revenue Using Value-Based Selling
Enterprise Software
35
%
Increase in new enterprise license agreements
Marketing Platform & App
10
X
Increase in average order size
Enterprise Software
63
%
Increase in new account average order size
Marketing Intel Solutions
500
%
Increase in revenue since adoption of the ValueSellingFramework®
Your Solution is Ideal for Your Buyers.
Two Problems Stand In Your Way.
Changing Buyer Preferences
Nearly three-quarters of your buyers prefer a rep-free experience (Gartner).
A Lack of Buyer Confidence
They’re choosing the lowest-risk solution over the ideal one (Forrester).
ValueSelling Clients Driving Results
Justworks needed a sales methodology that would enable them to amplify the voice of the customer and create a structured and repeatable sales process for their complex products.
Perceptyx needed a sales methodology that enabled them to scale their business through a consistent focus on the value they bring to customers.
Your Top Revenue Challenges – And Proven Solutions
We get it – we’ve been there too. That’s why we’re in the business of creating tailored programs that give your revenue teams the skills to efficiently navigate each stage of the customer journey.
Filling the Funnel
Buyers are bombarded with outreach about the seller’s product – help your teams flip the script and break through the noise.
How We Solve This
Vortex Prospecting™
Vortex Prospecting is the multi-channel, strategically choreographed approach to sales prospecting that reliably fills the funnel.
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Creating Value-based Stories
Create Value-based Stories equips teams to pique buyer interest and inspire action with storytelling that drives differentiation.
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Coaching Vortex Prospecting™ for Managers
Coaching Vortex Prospecting helps leaders drive adoption of the desired sales prospecting behaviors and reliably fill the funnel.
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The ValueSelling Framework®
The ValueSelling Framework® aligns your revenue engine, enabling all customer-facing roles to compete on value and improve your CX.
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Leads and Improving CX
Misaligned revenue engines impact leads and erode buyer trust – differentiation and a consistent CX create customers for life.
How We Solve This
The ValueSelling Framework®
The ValueSelling Framework® aligns your revenue engine, enabling all customer-facing roles to compete on value and improve your CX.
Learn More
ValueSelling for Marketing Pros
Value Selling for Marketing Pros aligns marketing and sales to increase top-of-funnel activity, improve CX and build brand trust.
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Competitive Differentiation
Competitive Differentiation teaches teams to create compelling messaging and value propositions that result in premium pricing.
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eValuePrompter™ RevTech Toolset
eValuePrompter™ facilitates cross-functional collaboration and increases the adoption of ValueSelling to key sales metrics.
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Qualification Tools and Forecast Accuracy
No-decision opps waste time. Maximize selling time and forecast accuracy with objective criteria for evaluating every deal.
How We Solve This
The ValueSelling Framework®
The ValueSelling Framework® aligns your revenue engine, enabling all customer-facing roles to compete on value and improve your CX.
Learn More
Coaching with the ValueSelling Framework® for Managers
Coaching Vortex Prospecting™ for Managers develops prospecting/qualifying skills and reinforces consistent execution across teams.
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eValuePrompter™ RevTech Toolset
eValuePrompter™ facilitates cross-functional collaboration and increases the adoption of ValueSelling to key sales metrics.
Learn More
Strategic Account Planning
Expansion sales and account planning fall prey to inefficient resource allocation. Break the cycle with a proven playbook.
How We Solve This
The ValueSelling Framework®
The ValueSelling Framework® aligns your revenue engine, enabling all customer-facing roles to compete on value and improve your CX.
Learn More
ValueSelling Account Planning
ValueSelling Account Planning maximizes selling efficiency by identifying high-potential opportunities and growing existing business.
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ValueSelling Account Planning (VSAP) RevTech Toolset
The VSAP toolset empowers revenue teams with enhanced account intel to identify expansion opportunities and develop strategic plans.
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Super-charged Research to Fuel Account Strategy
Super-charged Research to Fuel Account Strategy focuses research on the most impactful elements and streamlines workflows.
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Segmented Revenue Tech
Most tech stacks frustrate sellers. The right tech reinforces buyer-centric behaviors and integrates with your tools/workflows.
How We Solve This
eValuePrompter™ RevTech Toolset
eValuePrompter™ facilitates cross-functional collaboration and increases the adoption of ValueSelling to key sales metrics.
Learn More
ValueSelling Account Planning (VSAP) RevTech Toolset
The VSAP toolset empowers revenue teams with enhanced account intel to identify expansion opportunities and develop strategic plans.
Learn More
The ValueSelling Framework®
The ValueSelling Framework® aligns your revenue engine, enabling all customer-facing roles to compete on value and improve your CX.
Learn More
Sales Coaching and Employee Retention
Frontline managers have an incredibly challenging job. Give them the tools to drive adoption and coach effectively.
How We Solve This
The ValueSelling Framework®
The ValueSelling Framework® aligns your revenue engine, enabling all customer-facing roles to compete on value and improve your CX.
Learn More
Coaching with the ValueSelling Framework® for Managers
Coaching the ValueSelling Framework® for Managers equips leaders to coach around ValueSelling behaviors and ensure training ROI.
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Coach vs. Manager: Understanding Leadership
Coach vs. Manager: Understanding Leadership enables your managers to purposefully develop sales teams through targeted coaching.
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Coaching Vortex Prospecting™ for Managers
Coaching Vortex Prospecting™ for Managers develops prospecting/qualifying skills and reinforces consistent execution across teams.
Learn More
Train-the-Trainer Certification
Train-the-Trainer is a rigorous certification process that equips your in-house trainers to deliver the ValueSelling Framework®.
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Training Reinforcement
Knowledge can quickly disappear post-training. Maximize ROI with proven programs and tools that drive adoption on day one.
How We Solve This
ValueSelling@Work™
ValueSelling@Work™ microlearning helps your salesforce build skills, reinforce habits and achieve results immediately.
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Vortex@Work™
Vortex@Work™ microlearning reinforces crucial sales prospecting habits to prime the revenue engine and reliably fill the funnel.
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eValuePrompter™ RevTech Toolset
eValuePrompter™ facilitates cross-functional collaboration and increases the adoption of ValueSelling to key sales metrics.
Learn More
ValueSelling Account Planning (VSAP) RevTech Toolset
The VSAP toolset empowers revenue teams with enhanced account intel to identify expansion opportunities and develop strategic plans.
Learn More
Selling to the C-suite
Your sellers don’t have to be executives’ peers to be trusted advisors – time to realize shorter sales cycles and larger deals.
How We Solve This
Executive Speak™
Executive Speak™ builds business acumen and financial literacy to boost seller confidence and enable them to sell to the C-suite.
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Executing the C-Suite Conversation
Executing the C-suite Conversation enables sellers to have impactful business conversations about business drives, issues and goals.
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Selling in Turbulent Times
Selling in Turbulent Times adjusts sales techniques to fit economic conditions, maximize opportunities and reduce stalled sales.
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The ValueSelling Framework®
The ValueSelling Framework® aligns your revenue engine, enabling all customer-facing roles to compete on value and improve your CX.
Learn More
Better Business Conversations
Interest ≠ true buying intent. Help your teams identify problems worth solving and instill confidence in buying decisions.
How We Solve This
The ValueSelling Framework®
The ValueSelling Framework® aligns your revenue engine, enabling all customer-facing roles to compete on value and improve your CX.
Learn More
Uncovering, Articulating and Quantifying Value
Uncovering, Articulating and Quantifying Value teaches customer-facing teams to discover and quantify value that motivates urgency.
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Creating Value-based Stories
Create Value-based Stories equips teams to pique buyer interest and inspire action with storytelling that drives differentiation.
Learn More
Selling on Value, Not Price
Discounts and ROI don’t close deals. Connect ROI to business issues and maintain price integrity with a proven framework.
How We Solve This
The ValueSelling Framework®
The ValueSelling Framework® aligns your revenue engine, enabling all customer-facing roles to compete on value and improve your CX.
Learn More
Negotiating with the ValueSelling Framework®
Negotiating with the ValueSelling Framework® equips sellers to negotiate without compromising rapport and avoid discounting.
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Persuasive Presentations
Persuasive Presentations enables teams to create compelling presentations tailored to prospects' business issues and goals.
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Renewal Sales
You know your customers are your greatest strength – prove it with a consistent CX that gives them a reason to stay.
How We Solve This
The ValueSelling Framework®
The ValueSelling Framework® aligns your revenue engine, enabling all customer-facing roles to compete on value and improve your CX. ectetur adipiscing elit. Suspendisse varius enim in eros.
Learn More
eValuePrompter® RevTech Toolset
eValuePrompter® facilitates cross-functional collaboration and increases the adoption of ValueSelling to key sales metrics.
Learn More
ValueSelling Account Planning (VSAP) RevTech Toolset
The VSAP toolset empowers revenue teams with enhanced account intel to identify expansion opportunities and develop strategic plans.
Learn More
Foundations of the ValueSelling Framework
We partner with clients to create continuous learning programs that drive adoption and lasting behavioral change.
These participant-centered programs are built on eLearning, instructor-led training (face-to-face and/or virtual), monthly reinforcement and coaching.
We tailor everything to your industry, products, sales cycle and unique challenges to keep sellers engaged with real-world examples and scenarios.
We tailor everything to your industry, products, sales cycle and unique challenges to keep sellers engaged with real-world examples and scenarios.
Meet the ValueSelling Framework
ValueSelling for
Marketing Pros
ValueSelling
Vortex Prospecting™
Process Optimization
CRM Integrations
Skills Workshops
ValueSelling
Framework®
Coaching for Managers
Negotiating with the
ValueSelling Framework®
Selling to the C-Suite
ValueSelling
Account Planning
Engage
Qualify
Advance
Close
Award-Winning B2B Sales Training
Recognized by industry leaders and trusted by top-performing organizations, ValueSelling Associates delivers proven training that drives measurable revenue impact. Our award-winning methodology, training and toolsets and have earned accolades from respected sources across the B2B landscape.
About
Meet Our Team
Successful sales leaders and facilitators, passionate about helping you see results with the ValueSelling Framework.
Julie Thomas
President & CEO
Our Team
Various Roles
What’s New From ValueSelling
The latest webinars, articles, press, and insights from our teams around the globe.
Article
Voice of Value Blog
Research and ebook
Podcast
Selling Guide
Webinar
Revenue Leadership Essentials: Where New Leaders Succeed
July 17, 2025
Article
Voice of Value Blog
Research and ebook
Podcast
Selling Guide
Webinar
The Sales Leader’s Guide to High-Impact Prospecting
July 14, 2025
Article
Voice of Value Blog
Research and ebook
Podcast
Selling Guide
Webinar
Sales Prospecting That Converts Outreach Into Opportunity
July 8, 2025
Article
Voice of Value Blog
Research and ebook
Podcast
Selling Guide
Webinar
The Art of Sales Forecasting: How to Predict Revenue Using Value-Based Selling
June 24, 2025