Foundational Workshops

The ValueSelling Framework^®

Keep it Simple. Drive Results: The ValueSelling Framework^® methodology, training and toolset align your revenue engine with a common language that enables all customer-facing roles to compete on value, not price, and saves time in all selling scenarios.

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Develop the skills to:

Improve Sales Qualification

Qualify prospects faster and maximize selling time with proven qualification tools and a conversational framework to uncover vital information.

Maintain Price Integrity

The close is the natural conclusion of any well-executed sales process – gain the skills to build buyer confidence and sell on value, not price.

Access Decision Makers

Gain access to key decision-makers, sell to the C-suite with confidence and build consensus across buying committees.

Develop Tailored Solutions

Develop the skills to identify pressing business issues and match solutions to your buyer’s business needs and goals.

Motivate Action

Overcome the status quo by crafting powerful business cases founded on value that motivate prospects to act sooner.

Have Better Business Conversations

Learn to lead impactful business conversations that demonstrate your commitment to driving customer value.

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How Justworks Improved Win Rates

Justworks needed a sales methodology that would enable them to amplify the voice of the customer and create a structured and repeatable sales process for their complex products. They choose the ValueSelling Framework because it's "the best option in the marketplace. It's simple. It's repeatable. It's modern. It's fantastic."

Two ValueSelling employees working out a problem.

How It Works

We Do Not Sell Training. We Sell Results.

The ValueSelling Framework program provides all customer-facing professionals with a proven process and tools to engage, qualify, advance and close the sale. Each program is tailored to your organization, your industry, your client set and your role.

Workshops feature hands-on, interactive exercises that build the “muscle memory” of newly developed skills. Then, follow-on reinforcement solidifies your skills and ensures you can put training to work on Day 1.

Replicable Process

The power of the ValueSelling framework lies in its simplicity, repeatability and applicability to every complex selling situation. Plus, it’s easy to understand and use daily without unlearning other sales skills/processes.

Business Conversations

Gain the skills to have a business-focused sales conversation with prospects regardless of the industry or size. Learn how to uncover, articulate and confirm the value a buyer will receive bydoing business with you.

Common Language

Discover an integrated, questioning process to manage any conversation, along with the tools and skills to execute effectively. Plus, leverage the same framework internally to eliminate silos and create a seamless CX.

Learner-centric Experiences

We collaborate with you to create a tailored, learner-centric experience that boosts sales skillsthrough participant-centered workshops, engaging eLearning, follow-on reinforcement and a proven change management approach.

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“We love the quality and flexibility of the ValueSelling Framework. Their personal focus in shaping training for us is truly unique in the industry.”

Senior Vice President

Sales, Services

“Super engaging and so much fun.”

Director, Business Development

Services

“Works for any level of sales experience or product/service you are selling.”

Chief Sales Officer

N/A

“Training roll-out and execution was among the best our team has experienced. From the beginning and through today, they remain an essential partner to me and my sales organization.”

Regional Vice President of Sales

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“Thank you so much for the ValueSelling Associates scholarship. It helped me ease my financial obligations so that I could focus on my studies and job searching. I will be the first person in my family to graduate from university, so please know how grateful my parents are for your donation as well.”

P. Garcia, Student, Leeds School Of Business

“The framework gives my SDR/BDR team a strong set of foundational skills that they will continue to use for the rest of their career.”

VP of Sales

Services