ValueSelling Account Planning 

Account teams that provide exceptional customer service make customers feel valued. And according to Accenture, customers who feel valued are 1.5 times more likely to renew. ValueSelling Account Planning is the trusted framework for strategic account planning – maximizing selling efficiency by helping them identify high-potential opportunities, expand their footprint and grow existing business.
Women working on a computer

Make Strategic Account Planning Simple

Account managers are often required to land the account, ensure customer success, secure renewals and expand opportunities – but growing an account strategically requires a coordinated, value-based approach. 

The ValueSelling Account Planning (VSAP) workshop leverages the ValueSelling Framework® to existing accounts that are the lifeblood of your organization. By overlaying a simple and proven framework onto your organization’s account planning process, you can leverage a common language, tools and templates, including the Qualified Prospect Formula® and the ValuePrompter® — enabling your account teams to sharpen their ability to:
Spot Openings
Develop the skills to see high-potential sales opportunities by better diagnosing business challenges.
Strategize
Create a comprehensive strategy at the account and opportunity level to track opportunities and coordinate sales resources.
Analyze
Evaluate existing opportunities and create actionable plans to increase win and renewal rates.

How First Western Trust Increased Revenue & Associate and Client Retention

First Western Trust was on the hunt for a sales training solution that was simple, scalable and designed to help them strategically address clients' business issues. 

“The framework is logical. Such a simple change in thinking and sales behavior produces amazing results.”

Sales Manager
Services

“It allows our sales team to move forward as client-partners rather than as quota-driven predators. We improved our ability to listen, identify areas of opportunity, and align our delivery services to better meet the expectations of our clients.”

VP, Sales & Marketing
Services

“Super engaging and so much fun.”

Director, Business Development
Services

“The system enables a seamless buying experience for the customer and allows for the sales professional to understand the customer’s needs, wants, business issues, and desired value.”

VP of Sales
Services

“The value-based methodology is easy to understand, infinitely repeatable, and works whether you are involved in C-suite, complex deals or transactional one-time sales.”

VP of Sales
Services

“They have real world experience and understand how to apply the content, process, and philosophy to real world engagements and go-to-market teams.”

Senior Vice President
Global Retail Sales and Field Operations, Retail

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