Foundational Workshop
ValueSelling Account Planning
Account teams that provide exceptional customer service make customers feel valued. And according to Accenture, customers who feel valued are 1.5 times more likely to renew. ValueSelling Account Planning is the trusted framework for strategic account planning – maximizing selling efficiency by helping them identify high-potential opportunities, expand their footprint and grow existing business.
How It Works
Make Strategic Account Planning Simple
Account managers are often required to land the account, ensure customer success, secure renewals and expand opportunities – but growing an account strategically requires a coordinated, value-based approach.
The ValueSelling Account Planning (VSAP) workshop leverages the ValueSelling Framework® to existing accounts that are the lifeblood of your organization. By overlaying a simple and proven framework onto your organization’s account planning process, you can leverage a common language, tools and templates, including the Qualified Prospect Formula® and the ValuePrompter® — enabling your account teams to sharpen their ability to:
The ValueSelling Account Planning (VSAP) workshop leverages the ValueSelling Framework® to existing accounts that are the lifeblood of your organization. By overlaying a simple and proven framework onto your organization’s account planning process, you can leverage a common language, tools and templates, including the Qualified Prospect Formula® and the ValuePrompter® — enabling your account teams to sharpen their ability to:
Spot Openings
Develop the skills to see high-potential sales opportunities by better diagnosing business challenges.
Strategize
Create a comprehensive strategy at the account and opportunity level to track opportunities and coordinate sales resources.
Analyze
Evaluate existing opportunities and create actionable plans to increase win and renewal rates.
How First Western Trust Increased Revenue & Associate and Client Retention
First Western Trust was on the hunt for a sales training solution that was simple, scalable and designed to help them strategically address clients' business issues.
What’s New From ValueSelling
The latest articles, press, and insights from our teams around the globe.
Article
Voice of Value Blog
Research and ebook
Podcast
Selling Guide
Webinar
How Multi-Threaded Selling and Building the Closing Strategy From First Contact Drives Revenue Growth
July 21, 2026
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Article
Voice of Value Blog
Research and ebook
Podcast
Selling Guide
Webinar
How AI Is Transforming Sales Prospecting and Lead Generation in 2026
July 10, 2026
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Article
Voice of Value Blog
Research and ebook
Podcast
Selling Guide
Webinar
De-Risking the B2B Buyer Journey in the Age of AI
June 30, 2026
Article
Voice of Value Blog
Research and ebook
Podcast
Selling Guide
Webinar
Organizational Transformation in the AI Era: Building Teams that Adopt, Adapt, and Thrive
June 23, 2026