The ValueSelling Framework®
Develop the skills to:
We Do Not Sell Training. We Sell Results.
Workshops feature hands-on, interactive exercises that build the “muscle memory” of newly developed skills. Then, follow-on reinforcement solidifies your skills and ensures you can put training to work right away.
ValueSelling Framework Success: Justworks Case Study
Justworks faced a complex sales process and products, and they needed a methodology that could capture their unique business. With the ValueSelling Framework®, their team saw win rates increase by 30%.
"We were concerned that any sales methodology wouldn’t be able to capture how we do business."
ValueSelling Framework vs. Traditional Sales Methodologies
Why ValueSelling Outperforms Feature-Based Approaches
Traditional feature-focused selling emphasizes products, not customer outcomes. ValueSelling shifts the focus to solving buyer problems and demonstrating how much value you can deliver.
Key Differences: ValueSelling vs. Solution Selling
While solution selling addresses customer needs, it can still be reactive. ValueSelling proactively uncovers deeper business drivers, engages key decision makers and aligns your offering to real, measurable value.
ROI Impact of Value-Based Selling Framework
Companies using ValueSelling consistently report higher win rates, larger deal sizes, improved forecast accuracy and greater customer loyalty.
ValueSelling Training Programs & Certification Options
Foundation Workshop: Core ValueSelling Certification
The eValueSelling Fundamentals® course sets you up for success with the ValueSelling Framework, our flagship offering that equips sales professionals with proven methodologies for engaging, advancing, and closing value-based sales. This comprehensive, instructor-led program is available virtually or in person and can be delivered in two full days, four half days, or eight 90-minute sessions. Every ValueSelling Framework rollout includes microlearning from ValueSelling@Work as standard, ensuring continued skill development and application long after the training, with a format that fits your schedule and learning objectives.
Sales Leadership & Management Programs
ValueSelling’s leadership track helps managers become expert coaches with programs such as Coaching the ValueSelling Framework® for Managers, which gives them structured tools to reinforce value behaviors, improve forecast accuracy and encourage methodology adoption.
Virtual and In-Person Training Formats
All ValueSelling courses can be delivered in a virtual format or in-person classroom settings. Whether online or in person, training is tailored to your organization and supported by e-learning, microlearning and reinforcement tools.
What’s New From ValueSelling
