Voice of Value Blog

Having spent the last decade working for agencies I can say, from experience, it is a tough business – especially when the goal is to scale creative agencies. Digital agencies, marketing agencies, PR firms, management consulting or any other flavor you can think of, there comes a time when leadership focuses on remaining relevant and revenue growth.

Sales training, just as every other initiative in a company, must compete with shifting priorities and an often fluid business climate. When training is delayed there is an impact to the bottom line, to shareholders and to employees – but how many companies spend the time to quantify that impact? What is the actual cost of delaying sales training? While funding sales and marketing training may be a game of managing priorities – there is one priority that never goes out of fashion – REVENUE GROWTH.

GUEST: Evan Knox, CMO at Caffeine Marketing