15 Key Transitional Steps To Take When Digitizing Your Business Model

Cory Cotten-Potter, Director of Digital Marketing & Enablement at ValueSelling Associates, is a digital marketing strategist and the go-to expert on aligning marketing and sales around buyer needs to accelerate pipeline and revenue. Known for using storytelling as a business tool to build trust and differentiate solutions, he's spent more than a decade at the intersection of marketing leadership, content strategy, and sales enablement. Cory is also the host of The B2B Revenue Executive Experience podcast.