Why More Women Are Embarking on the Entrepreneurial Journey

If you have to step away from your career for a prolonged period of time, do you have a plan for re-entering the workforce?

For many women, this is reality, and there’s one plan more and more women are opting for: entrepreneurship.

Today’s guest, Amy Anderson, Co-Founder of Wild Coffee Marketing joins the show to discuss her passion for helping other entrepreneurial women and share her marketing insights.

Amy is a marketing veteran with experience at Calvin Klein and New York Times digital. She currently works with university and high school students, teaching them the entrepreneurial mindset and journey.

“I’m really intent on mentoring other women and helping them get started as entrepreneurs because it’s one of the most rewarding things I’ve ever done.”

Amy Anderson, Co-Founder of Wild Coffee Marketing

What the Entrepreneurial Landscape Looks Like Today

Many women become entrepreneurs out of necessity. Having a gap on your résumé is unfortunately still seen as a setback in many businesses. Entrepreneurship is one way to address this.

The COVID-19 pandemic has humanized the working world. Leading and participating in dispersed teams creates challenges in fostering human connection.

Jumping into action without a strategy is a tremendous business misstep. This being said, it’s impossible to predict the future with 100% success.

“People just want to dive in and start marketing, try all these platforms and different services. You really need to start from a strong foundation that is tied to your business objectives, and then you can move forward from there.”

Amy Anderson, Co-Founder of Wild Coffee Marketing

How Entrepreneurial Women are Embracing and Conquering Challenges

Integrating a full-time job with child-care responsibilities (which unfortunately still fall predominantly on women’s shoulders) is an ongoing cycle of problem-solving: just like entrepreneurship.

Key people-management skills from the family setting, like empathy, conflict resolution and fostering human connection, can be deployed to serve many entrepreneurial paths enabling more women to have a more significant impact on society and business all at once.

In managing dispersed teams (freelancers, remote- and/or in-office workers) it’s critical to listen for what people aren’t saying; to look harder for the clues about whether they’re okay or not. If you can get the basics of human connection right, you can unlock limitless human potential.

The pandemic has proven that the five-year plan is a utopian ideal. It’s time to shorten our focus to six-month increments, quarters and months. Zoom out a little and focus on macro targets. If you can set realistic shorter-term targets, you can navigate any unforeseen situation successfully.

“As an entrepreneur, you have to be big and you have to be bold — and if you’re not selling all the time, then you don’t have a business.”

Amy Anderson, Co-Founder of Wild Coffee Marketing

Keep Your Options Open

If there’s one thing you can take away from today’s episode, it’s not to rule out starting your own business. It’s a viable solution that:

  • Lets you control your own schedule
  • Amplifies your impact upon the world at large
  • Requires you to take the lead role in your career (rather than a supporting act)
  • Builds your ability to flex between long- and short-term planning and action

Now that you know more about the entrepreneurial journey for women, are you ready to gain the skills to spot professional sabotage before it happens or employ buyer-first principles in your organization? Check out the full list of episodes: The B2B Revenue Executive Experience.

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