Entreprenuer: Mastered Your Craft? Now Master This One Skill That Determines Whether Your Business Thrives or Just Survives.

Many founders start businesses confident in their craft, but expertise alone won’t grow a business — selling will. Customers don’t buy brilliant ideas or features; they buy solutions to problems that matter to them. To succeed, entrepreneurs must shift mindset away from talking about what they built and focus on understanding the customer’s context, challenges and desired outcomes through strong questioning and listening. Listening means actively processing responses, identifying real priorities and following up with meaningful questions. Value is not defined by the business, but by the customer — what they care about, how they measure success and what outcomes they want. Not every conversation is a real sales opportunity; founders need to qualify prospects early by knowing whether the challenge is real, there is willingness to invest and there are stakeholders involved. Selling is a learned discipline built on curiosity and empathy, and mastering it makes the difference between surviving and thriving as a business.