PJ Nisbet

Managing Partner
PJ Nisbet
Managing Partner

PJ Nisbet

ValueSelling Associates Sales Training South Africa, UK and Europe

PJ is the Managing Partner for ValueSelling in EMEA and has worked in sales performance improvement training and consultancy for 15 years. During this time, he has trained more than 8000 people in over 35 different countries with numerous engagements in the UK, Europe and South Africa.


“The ValueSelling Framework was easily understood by our sales teams throughout the world. The eLearning pre-work meant that participants arrived knowing the concepts, making the workshops more engaging since they were practicing and fine-tuning the framework to our clients. By helping us integrate the methodology into our CRM, PJ really helped us embed the ValueSelling sales process into the way we do business.”

Tine Østersø Lind, CRM Manager,

"In my 20 years of sales enablement experience, I've never seen a class have such visible impact in results before the class is even over." 

Director Sales Enablement

"I must say the course and content were fantastic (as well as being bespoke to our needs). PJ has a wealth of experience in the field, and I can honestly say—having attended many similar courses—this was the best I’ve attended by some way."

Senior Project Manager, Telecom company

"Thank you very much for such a fun and fantastic two days! The course was amazing, and the methodology makes complete sense.

I look forward to forecasting more accurately, feeling more confident about my deals with the QP formula in place and keeping the attention of the Power People.”

Accounts Exec

“Most useful and impactful sales training I have had in many years.”

Account Director

“Best most engaging sales training I have ever done. Good mixture of content and team activities.”

Account Executive

“PJ was an excellent trainer who created a trusted and comfortable environment.”

Account Manager

“The Value Selling was simply awesome. PJ had a real understanding of our business and knew exactly what he needed to train us on.”

Customer Success Manager

“PJ is an excellent host, and we could learn a thing or two on how to run training. Very engaging, and I’m glad we now have a simple framework.”

Sales Engineer Manager

“PJ excellent trainer, well-paced and appreciated the element of fun."

Global AE