How Leading Sales Organizations Grew Revenue in 2020

ValueSelling Associates and Training Industry, Inc. surveyed 256 sales leaders and learning and development (L&D) decision-makers about the approach their companies are taking toward sales skills and managing change while navigating a global crisis.

Key Findings Include:

  • What separates high-revenue growth companies from negative-revenue growth companies
  • Six ways that sales training positively contributes to the bottom line
  • Why winning sales organizations are heavily focused on a value-based approach to selling
  • Essential sales skills for building human-to-human connections, accelerating virtual selling, and adapting to change
  • Effective strategies for managing a fully remote salesforce

“In 2020, across the board, high-growth companies were the ones that could see the need for change and pivot accordingly.”