Your Sales Kickoff Covers What to Sell. Who Teaches Reps How to Sell?
Ninety days after most kickoffs, teams have forgotten 90% of what they learned. Yours can be the exception, the one that changes how the team sells. An SKO designed around the ValueSelling Framework® turns kickoff excitement into value-based selling skills that managers and sellers can immediately apply in the field to realize lasting results.
Planning your 2027 sales kickoff?
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Why Most Sales Kickoffs Don't Stick
Sales leaders always have big dreams for their annual sales kickoff event, with the goal of aligning people around strategy, goals and the behaviors the year will demand. Yet, too many of them fail because they do not instill lasting skills and they make these mistakes:
Gamify Your Sales Kickoff With Dynamo
In Dynamo, your sellers work a deal—from first meeting through proposal—against an AI buyer with ValueCoach AI™'s Val as their coach.
The ValueSelling Difference: An SKO Built on a Framework
How We Support Your SKO
From supporting clients rolling out new products, services and solutions to increasing engagement after sales training, we are ready to have a conversation and design the SKO that sets 2027 up for success.
The Dynamo game
An AI-driven game experience that anchors your SKO in application. Teams compete, practice and internalize what good conversations sound like, and managers get a visible picture of where coaching is needed next.
Breakout workshops
Working sessions built around your goals, your deals and your sellers. Small groups, live pipeline and conversational exercises, with the Framework applied to the opportunities your team is pursuing this quarter.
Multiple training formats
Whether you're focusing on cross-team alignment, product launches, manager enablement or prospecting, we equip teams and leaders to reach their goals together.
ValueCoach AI™
Equip sellers with an agentic AI sales coach that works alongside them, proactively intervening with personalized coaching to develop skills and help close live deals.
Explore ValueCoach AI →Sales Kickoff Success Stories
NCR“As far as driving change and common language throughout the salesforce, the ValueSelling Framework supports the way we approach customers—in a consultative conversation with their best interest at heart.”
What Your SKO Can Cover
Modular topics, mixed to match your priorities and where your team is in its journey:
- WorkshopThe ValueSelling Framework®
The full methodology: a common language for improved qualification, better business conversations, faster buyer decisions and more reliable renewals.
- WorkshopVortex Prospecting®
A multi-channel, cadence-based approach to prospecting that fills the funnel, taught and practiced in real time.
- eLearningeValueSelling™ Fundamentals
The foundation of ValueSelling vocabulary, terms, processes and concepts, delivered in under three hours of self-paced eLearning.
- Selling guidesValue-based selling guides
Practice the conversations your team has every day: connecting with buyers, framing business issues and selling on value.
- AI coachingValueCoach AI™
AI-powered coaching and reinforcement that extends the SKO far beyond the event, giving managers and reps a practical tool for behavior change all year.
Reinforcement and Measurement
An SKO should be the launchpad for a year of behavior change, not a line item in the budget. Here's how we approach the before-and-after of your event.
- BLOCK 1 · BEFORE
Structured Reinforcement (The 90-Day Plan)
Establish a strategy with executive alignment 90 days before the SKO. Get clear on what behaviors must change, how you'll do it and how you'll measure success.
- BLOCK 2 · AFTER
Manager-Led Routines (1:1s & Deal Reviews)
Equip sales managers to drive day-to-day adoption by embedding the ValueSelling Framework® directly into manager 1:1 cadences, reviews, and forecast calls. Managers also get a 90-day implementation plan to lead adoption after the kickoff.
- BLOCK 3 · AFTER
30-, 60- and 90-Day Check-Ins
Targeted deal reviews and check-ins with your ValueSelling expert at 30, 60 and 90 days after the SKO give you a closer look into coaching efficacy and skill adoption. This proactive approach equips leaders and frontline managers with the data and strategy to course correct.
- BLOCK 4 · AFTER
Adoption Metrics & Performance Tracking
Measure behavior change to gain an early view into ROI by tracking leading indicators (qualification depth, questioning techniques, multi-threading to power, ValuePrompter® usage) alongside trailing metrics (close rates, deal size, sales velocity).
- BLOCK 5 · ALL YEAR
Ongoing AI Support (ValueCoach AI™)
Integrate on-demand coaching directly into daily CRM workflows to provide personalized deal coaching, call strategy feedback, and skill reinforcement.
Our research with Aberdeen proved that when teams combine human and AI coaching, quota attainment improves 3x YoY.
Start Planning a 2027 SKO That Changes the Year
Tell us about your team, your goals and where you are in the planning process. We'll help you train managers and sellers across the revenue cycle to compete on value, not price.
Frequently Asked Questions
Do you support virtual and hybrid kickoffs?
Yes. The same design principles, training and manager enablement services work for virtual, in-person and hybrid events, in a number of languages.
How far in advance should we start planning?
For a full multi-day program, 3 to 6 months of planning gives us time for discovery, agenda design, and manager enablement. Tighter timelines are common, and we can move fast when the date is set.
Do you handle logistics, content, or both?
Our strength is the content and learning design: the sessions, the framework application and the reinforcement plan. We work alongside your event team on logistics so the experience and the substance land together.
Do you replace our internal speakers?
No. Your executives own the vision. We build the skill and behavior layer around it, and we can coach your presenters on connecting their content to what sellers will actually do with it.