Replicate LabsDynamo · The team sales simulationRun it with your team

Dynamo · From ValueSelling & REPLICATE LABS

One deal.Five rounds.

Your sellers work one deal as a team, against an AI buyer. Val coaches them through every round.

Watch the overviewRun it with your team
The Dynamo brief screen: round one, a new account at Acme Inc, with Val's brief film and the buyer's details

The overview

Seventy secondswith Val.

How a round plays, how Val marks it, and what your leaders get back.

The deal

Alex won't saywhat the last rollout cost.

Alex Reyes
Alex ReyesChief Revenue Officer · Acme Inc

Acme Inc is a fictional B2B software company with 1,200 people across three regions, and a board plan that asks for thirty percent more new business from the same team. Alex Reyes is nine months into the CRO job, inherited a sales program that stalled, and stops listening the moment a seller pitches before asking.

Earned with a question

  • $57Mbetween the board plan and the run rate
  • 340sellers across three regions
  • $1.6Mspent on last year's rollout
  • $250kwhat Alex can sign alone
  1. 01
    ApproachEarn the first meetingOne email, then a cold call
    Day 1
  2. 02
    DiscoveryFind a problem worth moneyBusiness issue, problems, solution, value, in that order
    Day 9
  3. 03
    Follow upFind what was missingTwo touches, checked against the Qualified Prospect Formula®
    Day 16
  4. 04
    ProposalConfirm before you proposeOnly what Alex said out loud goes in
    Day 44
  5. 05
    DecisionHear where it was decidedIt is almost never the round you think
    Day 58

A round, end to end

Nothing is multiple choice.They do the real work.

01Write

Can you get a response?

One email to Alex, with a word budget and a rule about what may not appear. Val says nothing until it is sent, then marks every line.

ValVortex

02Call

Can you book the meeting?

A live voice call with a buyer who will not rescue a vague question. Afterwards Val rings back to walk through what happened, and typing is only there for anyone who cannot talk.

ValValueSelling Associates

03Summarize

Can you run discovery in their world?

Alex forwards the summary on. It is marked on whether it stays inside what Alex said on the call, so a promise nobody made costs more than a typo.

ValThe ValueSelling Framework®

04Marked

Is the deal qualified yet?

Each criterion is either something Alex said back or only your read. What the buyer confirmed carries forward, so a guess made in round one is still costing you in round four.

ValValuePrompter®

Val sits beside them the whole round. Ask anything: what Alex just dodged, or whether the draft is any good. Every question costs sixty watts, so choosing when to ask is part of what the round measures.

−60 W

Live at the front of the room

The room,ranked.

Val keeps the board

Watts climb all afternoon on the big screen, and the room plays harder for it. What your team keeps is the read underneath.

Dynamo · Acme Inc

Round 4 · Proposal

06:42Time left
  1. 1
    Team 3Meeting booked
    7,940 W
  2. 2
    Team 1Proposal out
    7,610 W
  3. 3
    Team 6On the call
    7,205 W

An illustrative board, as it runs on the day.

After the game

The game is the instrument.These are the readings.

Val writes the reads

Every transcript and every graded move from your sellers, in one afternoon. Five working days later it comes back cut four ways.

Every sellerOne afternoon. Every seller plays the deal, one run each.
One corpusEvery transcript and graded move, with the point each deal turned.
  • CROWhere your revenue leaked
  • VPsWho took the playbook
  • ManagersYour team, next week
  • Every repYour run
Four readsFive working days later.
The CROWhere does this leak revenue?VPs and GMsWhich teams took the playbook?ManagersWho needs what, next week?Every repWhere did my deal turn?
Capability read 01 · Val

Where your revenue leaked

Chief Revenue Officer
Illustrative read
51%
of runs lost on a move made in round two
7%
asked what last year's rollout cost
14%
average price given away under procurement

Where the deal with the CRO was lost

Discovery51%
Follow Up23%
Proposal14%
Approach9%
Decision3%
Half the floor loses this deal before it ever reaches a proposal.

Few sellers asked Alex what last year's rollout cost or why it stalled. The rest priced a fix for a buyer who had already paid once, and procurement did the arithmetic for them.

Illustrative. On the day, every number traces to a named run, a round and a quoted line.

Capability read 02 · Val

Who took the playbook

VPs and GMs
Run one against run two
4.1×
spread between the strongest and weakest team
+38%
Enterprise North, run one to run two
+4%
Commercial, over the same window

Movement by team, between the two runs

TeamRun oneRun twoWeakest criterion
Enterprise North4,120 W5,690 WValue
Enterprise South4,480 W5,310 WPower
Commercial3,910 W4,060 WBusiness Issue
Partner-led2,740 W3,180 WPlan
The rollout reached two teams out of four.

Enterprise North and South moved. Commercial did not, and its weakest criterion is the one the launch spent the most time on. That points at how it was delivered more than at what the team can do.

Illustrative. On the day, every number traces to a named run, a round and a quoted line.

Capability read 03 · Val

Your team, next week

Sales manager
2 criteria per seller
2
criteria to coach, per seller
6
calls queued to play back
00:04:12
where seller 04’s run turned

What to coach, and the call to play back

SellerCoach this firstThen thisPlay back
Seller 04ValuePlanR2 · 04:12
Seller 11PowerValueR5 · 01:48
Seller 17Business IssueProblem IdentificationR2 · 07:30
Seller 04 gets Alex to name the problem, then never puts a number on it.

Four rounds, four openings, and each time the next question moved on. Agree one drill: a number Alex confirms before any solution. The call is queued at four minutes twelve.

Illustrative. On the day, every number traces to a named run, a round and a quoted line.

Capability read 04 · Val

Your run

Seller 04
5 rounds · 6,845 W banked
6,845 W
banked across five rounds
5th
of the room on the day
R2
the round that decided it

Your rounds

Approach1,560 W
Discovery690 W
Follow Up1,420 W
Proposal1,850 W
Decision1,325 W
You did not lose it in procurement.

Round two. You found the $57M gap and never asked what last year's rollout cost, so every later round was an argument about price.

One thing to change.

Ask what they have already spent before you price anything. Val has queued your own line from round two to play back.

Illustrative. On the day, every number traces to a named run, a round and a quoted line.

Coaching that carries through

Play it twice.See what changes.

Val scores every move against the ValueSelling Framework®, so teams get feedback they can use and leaders see where to focus.

Run it before and after your program, or bring it to your kickoff.

Your team’s debriefVal · ValueSelling Associates
Illustrative feedback

Alex told you the plan needs thirty percent more new business. Did anyone ask what got in the way last year?

First runSecond run

Illustrative comparison

Built around your team.

Your buyers. Your market. Your sales method.