Sales Assessment Quiz for Solopreneurs
Take the quiz to assess your sales skills. From sales-oriented pop culture facts to proven selling advice, this sales quiz tackles it all and offers free resources to scale your business.
What helped Nike’s “Just Do It” campaign become a global phenomenon?
Celebrity endorsements
Strategic pricing
A single compelling story of an 80-year-old marathon runner
A viral ad jingle
As potent as celebrity endorsements, clever ads and viral songs might be, they tend to lack staying power.
That’s right. One powerful story can launch a global sensation. The “Just Do It” campaign began with Walt Stack, an 80-year-old runner, proving that the best strategy sometimes starts with a story.
Which storytelling format is most effective in business presentations?
Data and humor lend a lot to presentations, but both struggle to create an emotional arc people remember.
You know your narratives. The hero’s journey structure resonates deeply because it puts the audience in the shoes of the problem-solver.
What’s a common mistake salespeople make when trying to use storytelling?
Not showing product features
Using too much jargon
Being too emotional
Making themselves or their products the hero
Everyone is excited about their products or services, but stories are for connecting with buyers and showing them the value you can bring to them, not features or functionality.
Bullseye. Your customer should be the hero, not you. Effective sellers position themselves as guides, not protagonists.
In Pixar’s storytelling rules, every great story must have what?
While all of these elements have their place in story structure, the crux of effective stories lies in real challenges and real change.
Have you taken this quiz before? Whether it’s Buzz from Toy Story or Miguel from Coco—if there is no meaningful change, there’s no story.
Which of these famous brands was built almost entirely on founder storytelling?
The correct answer is Spanx. Founder storytelling can be far more than fluff—it can drive business growth.
Yes! Sara Blakely’s raw, relatable founder story helped Spanx dominate the market, proof that personal narratives can drive business growth.
Why are customer stories (case studies) more persuasive than product specs?
They’re less technical
They cost less to produce and offer higher ROI
They demonstrate real-world outcomes
They’re easier to memorize
Product specs tell. Stories sell.
Exactly. Stories show what’s possible. That’s why well-told customer narratives outperform data sheets.
In the TV show “Mad Men,” what made Don Draper’s carousel pitch so memorable?
His emotional story about family photos
A last-minute change to product positioning
A discount offer
Use of novel presentation tech
Pricing and products have their place in sales conversations, but Draper didn’t sell a projector—he sold a feeling. That’s the power of story.
That’s right! Don’s story was all about emotion, nostalgia, and connection, which is exactly why it worked.
What made Patagonia’s “Don’t Buy This Jacket” campaign so powerful?
The jacket offered superior insulating properties
It was supported by a pervasive influencer campaign
It told a story about sustainability linked to the brand's values
The jacket came with a free repair kit
Telling a meaningful story about sustainability, rather than pushing product features, turned heads and built long-term trust.
Nice one! Patagonia used a full-page ad to tell a story about sustainability, telling customers not to buy a jacket unless they really needed it. That counterintuitive message drove massive engagement.
We’re Impressed!
Final Score: 8/8
We cooked up quite the concoction, sprinkling in obscure history, modern pop culture and a dash of film trivia—all alongside proven sales concepts.
If you’re ready to hone those sales skills even more, we invite you to discover Growist™. It’s an online learning community dedicated to helping solopreneurs, agency CEOs, founders, and anyone jaded by traditional selling tactics realize results they never thought possible. It’s built on forging lasting customer relationships rooted in value.
In the meantime, download our complimentary guide to creating value-based stories you can use on your next sales call.
