Foundational Workshop

Competitive Differentiation

The Competitive Differentiation workshop equips revenue teams to create value propositions that result in premium pricing. Leverage a simple process and tool to develop relevant and compelling customer messaging.

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PDF Downloads

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Competitive Differentiation Flyer

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Competitive Differentiation Flyer

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ValueSelling for Marketing Pros

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ValueSelling for Marketing Pros

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4-Step Guide to Measuring Sales Enablement Impact

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4-Step Guide to Measuring Sales Enablement Impact

Develop the skills to:

We get it – we’ve been there too. That’s why we’re in the business of creating tailored programs that give your revenue teams the skills to efficiently navigate each stage of the customer journey.

Motivate Buyers to Act

Enable your marketing, sales enablement and product teams to link your differentiators to your buyer’s business issues.

Powerful Messaging

Gain the skills to leverage a simple process and tool to develop relevant messaging

Market and Sell on Value

Discover a proven process for creating value propositions that result in premium pricing.

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How Perceptyx Aligned Its Revenue Engine

Perceptyx transformed its revenue engine to show clients that they would be signing up with partners for the long-term.

“Over 65% of sales leaders feel they’re losing business because they don’t have a compelling value proposition.” (American Marketing Association)

Being different isn’t enough: According to Gartner, 64% of B2B buyers cannot differentiate one brand’s digital experience from another’s. How do you stand apart?

The Competitive Differentiation Workshop is built on the ValueSelling Framework®. Using this simple, repeatable methodology enables your marketing and sales enablement teams to reverse engineering your buyer’s requirements – creating a need for your unique capabilities over the competition’s.

Competitive Differentiation provides an actionable framework to immediately evaluate your existing collateral against what motivates urgency in your buyers.

Download the Competitive Differentiation Flyer

Yellow umbrella in a group of black umbrellas

“ValueSelling is the most powerful way to understand what is key in the sales process and to deliver the right value at the right price.”

Training and Business Development Manager

Manufacturing

“The framework gives my SDR/BDR team a strong set of foundational skills that they will continue to use for the rest of their career.”

VP of Sales

Services

“We love the quality and flexibility of the ValueSelling Framework. Their personal focus in shaping training for us is truly unique in the industry.”

Senior Vice President

Sales, Services

“Invest in your personal and business value with one training. It is value for a lifetime.”

Chief Customer Officer

Services

“The framework creates an easy to understand, clearly defined vocabulary that allows for seamless transition from Suspect to MQL to Closed Won to Value Realized.”

VP of Sales

Services

“ValueSelling works.”

VP, Sales & Marketing

Services