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The Valueselling Framework® Difference
Our Associates Proven sales leaders and leaders who personally deliver our training programs. Meet our Associates
ValueSelling Framework® Simple and practical, for all types of sales. Learn about the Framework
Rapid Adoption We have a process-based approach for managing change and driving adoption. How we manage change
Don’t just take our word for it. Year over year, the ValueSelling Framework, and the people who use it are recognized by the Sales industry.

ValueSelling Associates is the creator of the ValueSelling Framework®, a sales methodology that works with your existing method or independently. Since 1991, we’ve helped thousands of sales professionals increase their sales productivity. We offer customized training to FORTUNE 1000, mid-sized and start-up companies. Our proprietary sales training tools and consulting services deliver measurable results.

ValueSelling Framework at a Glance

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The ValueSelling Associates are inspired and passionate about what you do—and about what they do, too.

Regional VP Sales, Latin America Advisory Services

We couldn’t put a dollar amount on the value. The ValueSelling Associates team were superstars.

VP, HR Global Financial Solutions

After implementing various sales training, we committed to ValueSelling. It’s easy to apply. And it brings immediate value and impact.

Director, Learning & Development Financial Services

The ValueSelling Framework helps us engage with our customers in a consultative manner.

SVP, Sales & Marketing Fortune 500

Anytime you introduce something new, people are going to be a little wary. That all changed during the first ValueSelling class. The training gave our team a level of confidence and energy as well as reasons to call back people and reengage them. We are definitely over plan so far in 2011, and the energy is still here. As a group, we now look at things differently and create our own questions using the methodology. I went with something that I already knew to be effective and to work: ValueSelling Associates.

Cathy Hill Executive Director of Global Alliances and Sales, APQC

Thank you for taking time to host and present the webinar called Getting in the Door. I found your instruction and comments insightful and they also reminded me of much I know and yet don’t pay enough attention to on a consistent basis. I look forward to your next webinar.

Jim Brinton Business Development, Certification Management Services

Thanks so much for the opportunity to participate in your Gaining Access webinar. Despite having attended extensive ValueSelling training, I found the information presented to be fresh, timely, and useful, and I can’t imagine any sales pro wouldn’t.

Jim Moriarity V.P. for Sales, Southeast, ForHealth Technologies, Inc.

I attended your webinar yesterday, and thought it was great. Took lots of notes and grabbed lots of cool ideas. Nice job.

Eddie Ford Inside Sales, Gemaire Distributors, LLC

Our trainer did an excellent job of presenting thought-provoking methods of meeting our clients’ needs other than simply making our next sale.

Rick Lockhart Caldwell The Lockhart Group

This was by far the best sales seminar that I’ve ever attended.

Max Najac Electric Lightwave