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The Valueselling Framework® Difference
Our Associates Proven sales leaders and leaders who personally deliver our training programs. Meet our Associates
ValueSelling Framework® Simple and practical, for all types of sales. Learn about the Framework
Rapid Adoption We have a process-based approach for managing change and driving adoption. How we manage change
Don’t just take our word for it. Year over year, the ValueSelling Framework, and the people who use it are recognized by the Sales industry.

ValueSelling Associates is the creator of the ValueSelling Framework®, a sales methodology that works with your existing method or independently. Since 1991, we’ve helped thousands of sales professionals increase their sales productivity. We offer customized training to FORTUNE 1000, mid-sized and start-up companies. Our proprietary sales training tools and consulting services deliver measurable results.

ValueSelling Framework at a Glance

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By using the ValueSelling method, I was able to show the client why he should spend more with us and why we were valuable and worth his dollars. Thank you again for all of your help.

Christine Spaziano Multimedia Account Executive, Boston Globe Media

Thanks so much for a fantastic two days of training last month! You turned my sales world upside down (in a good way). I’ve been incorporating the OPC questioning into my calls and it’s done wonders.

Account Manager Market Research

Well impressed by not only the fantastic course we had, but also with the professionalism and delivery from our instructor/coach.

Cesar Iglesias Marine Segment Manager, Georg Fischer, LLC

I’m most appreciative. I’ve noticed, as much as anything else, after engagement is over, the whole Visualize team continues to check in and support us, and even volunteered to sit in on some calls.

Greg Buchholz Founder and CEO, SpringCM

I witnessed a dramatic shift for the positive. Our SE was outstanding in probing for the business and personal value. What was thought of as a “kicking the tires” assessment is now a true Q3 opportunity. The training works and it adds immense value to our teams.

Nik Linehan Sales Representative, Varonis

You taught a class in New York on ValueSelling a couple of years ago. I firmly believe what I learned in your class not only allowed me to be successful in my role but helped me get a great, new job. I just wanted to say thanks, and let you know what a difference ValueSelling made for me.

Brian Hodges Strategic Accounts, IT Research & Advisory Firm

It is with sincere pleasure that I am writing to you one year since you were at our EMEA HQ in Munich. First, I want to express my profound gratitude for sharing your knowledge and expertise in ValueSelling. With the help of the ValuePrompter®, I was very confident in leading my calls and reaching my targets. Second, everyone at our company has really valued and enjoyed the two days of training that you have given us. Thank you again for the truly professional experience!

Emil Tlyashov Business Development Consultant (Russia & Eastern Europe), SugarCrM

The ValueSelling Framework® concepts and tools, such as the eValuePrompter®, have helped me increase deal values and reduced my close timelines. My executive conversations are all about differentiated business value and ROI instead of feature and function.

Jay W. Jackson Strategic Account Executive, Ooyala

I am so grateful for the amazing foundation ValueSelling training gave me as a sales, and now marketing, professional. I am now at a small startup in SF and we’re bringing Rick McAninch in later this week to run a workshop with some of our Sales team. This is just the first step in trying to change the mindset of our sales folks but a BIG step in the right direction :).

Carrie Boyer Director of Product Marketing at Zignal Labs

Your ValueSelling training has impacted my life in so many ways and I am so grateful for the amazing foundation it gave me as a sales, and now marketing, professional. I am at a startup and we’re bringing Rick McAninch in later this week to run a workshop with some of our sales team. Just thought you should know what a positive impact you have made. Thank you!

Carrie Boyer Director of Product Marketing at Zignal Labs

Rick, specifically, made a big difference. We consistently get feedback from people who have done many different types of sales training. The professionalism and approach of Rick and the Associates he brought in is what made it click.

Vice President, Strategic & Vertical Accounts Robbie Traube

The ValueSelling methodology and account planning process is our super sauce for enabling existing teams to gain more success.

Director, Worldwide Field Enablement Computer Software

Just wanted to say that ValueSelling rocks. I have some great stories to share with you. Best regards, a very satisfied customer.

COO Bo Sannung

Jens led a really exciting workshop. It was important to have everyone sitting in the same room together, all agreeing that this customer-centric method was the way forward. With a common language, we were sharing knowledge between departments and developing new processes right there in the workshop.

Bo Sannung COO, Agillic

I’ve used ValueSelling at two different companies. It’s easy to understand. It’s a great tool. I’d definitely recommend ValueSelling.

SVP, Worldwide Field Operations Data Management Platform

Rick lives by the ValueSelling Framework. He handles the business with the same process he teaches. He’s great at establishing a conversational flow and builds trust with people. We’ve put hundreds of people through his workshops. He creates an environment that is very conducive to learning.

Mike Greaney CEO, Force 3

The ValueSelling Framework was easily understood by our sales teams throughout the world. The eLearning pre-work meant that participants arrived knowing the concepts, making the workshops more engaging since they were practicing and fine tuning the framework to our clients. By helping us integrate the methodology into our CRM, PJ really helped us embed the ValueSelling sales process into the way we do business.

Tine Østersø Lind CRM Manager, Kamstrup

As far as driving change and common language throughout the salesforce, the ValueSelling Framework supports the way we approach customers…in a consultative conversation with their best interest at heart.

SVP, Global Sales and Marketing Financial Solutions

ValueSelling is easy to implement, and it brings us together to beat the competition.

VP, Human Resources Financial Solutions

We couldn’t put a dollar amount on the value. We wanted to keep the attendee experience at the forefront… to give them an opportunity for learning that was engaging, not death by PowerPoint. JB and his team were superstars. They created a whole cadre of ambassadors for NCR.

Global Learning & Development Julie Betts

We consistently get a strong and positive sense of engagement from our team. I’ve taken 15 years of sales training. But Rick’s dedication and deep understanding of the intricacies of our business is unsurpassed. Making the sales methodology more applicable is what drives our excitement for ValueSelling training.

Justin Hartanov EVP, Client & Business Development, Market Track