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The Valueselling Framework® Difference
Our Associates Proven sales leaders and leaders who personally deliver our training programs. Meet our Associates
ValueSelling Framework® Simple and practical, for all types of sales. Learn about the Framework
Rapid Adoption We have a process-based approach for managing change and driving adoption. How we manage change
Don’t just take our word for it. Year over year, the ValueSelling Framework, and the people who use it are recognized by the Sales industry.

ValueSelling Associates is the creator of the ValueSelling Framework®, a sales methodology that works with your existing method or independently. Since 1991, we’ve helped thousands of sales professionals increase their sales productivity. We offer customized training to FORTUNE 1000, mid-sized and start-up companies. Our proprietary sales training tools and consulting services deliver measurable results.

ValueSelling Framework at a Glance

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ValueSelling has a simplicity that gets conversations going. It has a sophistication that’s needed for leading-edge solutions. And it allows us to challenge our customers when they’re considering options that won’t get them to their goal.

Vice President, Strategic & Vertical Accounts Computer Software

The ValueSelling methodology and account planning process is our super sauce for enabling existing teams to gain more success.

Director, Worldwide Field Enablement Computer Software

I’m impressed by how effective ValueSelling is. Since implementing it, we’re faster at engaging clients about the right things…the things that matter to them.

CSO Cloud-based Marketing Platform

With a common language, we were sharing knowledge between departments and developing new processes right there in the ValueSelling workshop.

CEO Cloud-based Marketing Platform

I’ve used ValueSelling at two different companies. It’s easy to understand. It’s a great tool. I’d definitely recommend ValueSelling.

SVP, Worldwide Field Operations Data Management Platform

The results we’ve achieved in increasing overall company growth and deepening our long-term relationships gives me a great comfort level that this ValueSelling methodology works.

CEO Network Security

The ValueSelling Framework was easily understood by our sales teams throughout the world. By integrating the methodology into our CRM, we’ve embedded the ValueSelling sales process into the way we do business.

CRM Manager Manufacturing

As far as driving change and common language throughout the salesforce, the ValueSelling Framework supports the way we approach customers…in a consultative conversation with their best interest at heart.

SVP, Global Sales and Marketing Financial Solutions

ValueSelling is easy to implement, and it brings us together to beat the competition.

VP, Human Resources Financial Solutions

We couldn’t put a dollar amount on the value. The ValueSelling Associates team were superstars.

Director, Global Learning & Development Financial Solutions

The ValueSelling Framework has been a critical success factor in making our numbers, seeing margins go up and enjoying the best sales years ever.

Executive Vice President Client & Business Development, Business Intelligence