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The ValueSelling Culture

These values are integral to the people who make up our company. Our values are not just a list of bullets, they are how we relate with our customers, interact with each other and address the things we do.

Our Clients

  • Addressing our clients’ business issues is our first priority
  • We begin with the end in mind and focus on creating a plan with our clients for results
  • We are committed to our clients’ business outcomes and act with a sense of urgency


  • We are motivated by the ValueSelling Framework® and its unique business and personal value proposition offered to our clients, as well as to our business
  • We create enthusiasm and generate an infectious “can do” attitude
  • We display positive energy in the classroom in how we train and deliver


  • We strive to represent the highest levels of professionalism and operate with ethical principles with each other and our clients
  • We tell the truth, have the courage, to be honest with each other, and are trustworthy with all of our clients and work associates
  • We do what we say we will do and strive to do the “right thing” at all times


  • We communicate effectively with each other and our clients and listen to understand
  • We are loyal to each other and support each other with actions and words
  • We treat all associates and clients the way we expect to be treated


  • We enjoy the freedom to work hard and play hard
  • We take our work seriously, but we don’t take ourselves too seriously
  • We know that adults learn more when they are having fun, they will learn more.


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