<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=570844626598346&amp;ev=PageView&amp;noscript=1">

Welcome to Our New Home

Looking for Value Prime Solutions? You’ve arrived at the right place.

We’ve just announced that Value Prime Solutions, an award-winning sales training and marketing enablement company and top provider of the ValueSelling Framework® and Vortex Prospecting™, has been acquired by ValueSelling Associates.

Julie Thomas, President and CEO of ValueSelling Associates, said, “Value Prime Solutions has always been one of our most successful associate companies. Our associate model allows us to offer a consistent, global delivery of the ValueSelling Framework methodology to help sales leaders improve their practice and performance. With this acquisition, the Value Prime team will become part of the corporate ValueSelling Associates business. I believe all of our clients and associates with benefit from their expertise and resources.” Read the full press release.

ValueSelling Associates welcomes the Value Prime founding partners, Rick McAninch, George Kavanagh and Chad Sanderson, to the corporate ValueSelling Associates team. They will continue to coach clients to help them beat their targets and deliver measurable results in today’s dynamic B2B sales environment.

Rick McAninch

Rick has a 25+ year track record of delivering results and specializes in working with companies that are facing challenges created by the changing economy, acquisitions, increased competition and increasing revenue targets. Having trained over 20,000 people in the ValueSelling Framework®, Rick focuses on enabling organizations to move from a product/feature sale to high-level, high-impact value-based selling.

Prior, Rick led North American Sales for a division of Harris Corporation where he delivered a 30% revenue increase in less than nine months. Today he works with companies to consult on and deliver sales process training, account planning, strategic workshops for executive teams and sales strategy.


George Kavanagh

George has a 25+ year track record of success at all levels of revenue generation and has provided ValueSelling training to over 100 companies. He has trained over 20K people from multiple disciplines including executives, sales, marketing, customer support, project managers and service specialists.

Prior, he was a senior executive for Harris Corporation, where he achieved top revenue producer honors as a salesman and executive. He was promoted to VP, WW Sales & European Operations where he had P&L responsibility for the EMEA and a VAR network that spanned 16 countries.

Chad Sanderson

Chad is a proven sales and marketing executive with 20+ years of experience building successful revenue generating teams. Relentlessly focused on training and coaching to leverage the ValueSelling 
Framework, Chad has a tireless dedication to helping companies focus on the value-creation chain.

He has built global sales and marketing organizations focused on the F500, trained teams and executives on strategies to increase revenue and market-share, and worked on large-scale, enterprise projects in a variety of industries with clients, including Verizon, Microsoft, Minnesota Vikings, Ingersoll Rand, and others. Chad’s unique style and dedication to the success of people he works with makes him a force to be reckoned with and an invaluable asset to companies focused on growth.


For more information, contact chad.sanderson@valueselling.com.