Webinars | ValueSelling Associates

The Value of Keeping Your Customers

Written by Julie Thomas | Aug 11, 2017 10:08:56 PM

High performing companies have long realized that behind a customer acquisition strategy must be a customer retention strategy. Given that is takes far more time, costs far more money, and requires far more effort to get a new customer than to keep one, having a customer retention strategy makes good business sense. Yet many companies focus only on having a rigorous sales process for new business and then expect the renewals to take care of themselves.