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November 16, 2017 | 10:00 AM PST

Getting to Yes: When No Means Not Yet

Instead of feeling dread, sales executives can welcome objections and actually look forward to the next “no.” In many cases, an objection means the prospect is missing information needed to complete the buying process. Get tips on how to be prepared to address objections on a positive note and change your perspective on this stage of the sales process. Learn how to root out all of your buyer’s concerns in totality rather than bit by bit.

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