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June 1, 2021

Send Gifts That Leave a Lasting Impression

GUEST: Chelsea Martin, Co-Owner of Noms Bake Shop

 
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You've just had an important meeting with a critical prospect. It went well, but you want to capitalize on the momentum by sending a gift. It needs to be unique, simple and something that always sparks joy  like your family cookie recipe. Wait, why not the family cookie recipe? 

Today's guest, Chelsea Martin, Co-Owner of Noms Bake Shop, can help you do just that. She joined us to talk about how cookies can elevate your corporate gifting into something meaningful and memorable.

Delivering "WOW"

Judging a book by its cover

Noms got its start when Chelsea and her husband realized something: His family cookie recipe wasn't just good; it was a business opportunity. People would pay good money for cookies that tasted as good as theirs.

Rather than settle for an ordinary bakery, they created a bakery that elevates corporate gifting with the personal touch only a family cookie recipe can provide. They realized the taste factor wasn't everything, though. They also needed a wow factor — and that's exactly what their revolutionary approach to packaging delivers.

Personalization

Growing up, Chelsea's parents owned a company, and around the holidays, she made a game of raiding all the gift baskets that would inevitably pile up on the counter. It was great, but the game quickly got boring.

The baskets were all the same.

If you want to be remembered by a gift, it should be memorable, right? Noms addresses this with the ability to customize and personalize every component of the packaging to tailor it to the recipient — you can even have your own company logo etched into the box, so they'll never forget who sent it.

Secure & Considerate Gifting 

Is it creepy to find someone's address to send them a gift?

Well, maybe. Probably, even. Noms allows you to sidestep this problem by its unique system for accepting gifts — they will only send someone delicious cookies after the recipient agrees and provides a shipping address. 

This means the sender doesn't even need the address and, even better, can rest assured that every gift they spend money on reaches its intended target.

Effective gift-giving

Don't be boring

Once you've decided to send a gift, replace the dime-a-dozen gift basket that consistently disappoints with a highly personalized gift of cookies that's anything but cookie-cutter.

Connect with people

Show me you know me is a phrase we say a lot around here. If you want to cut through the noise and kickoff a meaningful relationship with a prospect, it's how you do it.

“If you're prospecting, it's amazing to be able to send something that day or the next day that says, 'Great to meet you.'"

Chelsea Martin, Co-Owner of Noms Bake Shop

If you take advantage of the wide variety of personalization options, you can show 'em you know 'em in style.

Cut down on digital pollution and junk mail

If you think about most direct-mail marketing, it's basically like some stranger is sending you junk and saying, "Hey, you throw this away for me."

No one wants more junk mail, or junk email, for that matter. Let's just stop sending people junk altogether.

Cookies are never junk. Cookies are delicious. 

People want cookies not cookie-cutter

Next time you need a gift for a prospect, make sure you make it meaningful and personal — and you'll surely remember that cookies are both.

Now that you know how to send gifts that leave a lasting impression, are you ready to master acquisitions as a growth strategy or learn the secrets to personalizing at scale? Check out the full list of episodes: The B2B Revenue Executive Experience.