The Value of Keeping Your Customers

High performing companies have long realized that behind a customer acquisition strategy must be a customer retention strategy. Given that is takes far more time, costs far more money, and requires far more effort to get a new customer than to keep one, having a customer retention strategy makes good business sense. Yet many companies focus only on having a rigorous sales process for new business and then expect the renewals to take care of themselves.



Related Posts

March 14, 2018
April 19, 2018 | 10:00 AM PDT
Hosted by Dave Kahl

Whether you’re an individual contributor, sales...

February 24, 2018

Buyers are the reason the sales function exists in a company. Let’s face it, we need someone to sell to. So how do...

February 15, 2018

Buyers are faced with a double-edged sword. On one side, they have more alternatives available to them in...

November 16, 2017

Most of us look to the new year with renewed energy and high hopes. There are new opportunities to pursue and new...

Subscribe to Our Blog