ValueSelling’s Lorin Yeater Wins Stevie® Award for Executive Speak™ Program
Unique eLearning Program Named One of the Best New Business Products of the Year


Rancho Santa Fe, CA, November 21, 2017 – ValueSelling Associates’ Vice President of Learning & Product Development, Lorin Yeater, won a Bronze Stevie® Award for Best New Product or Service of the Year for creating the company’s Executive Speak™ program. She received the award on November 17 during the 14th Annual Women in Business awards ceremony held at the Marriott Marquis Hotel in New York City.

Yeater spearheaded the instructional design, coordinated with subject matter experts and led the development effort to create a premier interactive learning experience. The Executive Speak™ eLearning program fills a unique need in the marketplace by tackling business acumen and high-level financial literacy for sales professionals. The program incorporates best practice sales call videos, case studies, and a tool to auto-populate the ValuePrompter® for better profile-building, enabling sales reps to confidently and competently sell higher, create more opportunities, and generate more revenue for leading sales organizations.

As VP of Learning & Product Development at ValueSelling Associates, Yeater creates classroom and online learning products that transform selling best practices from concept to practical application using the most current instructional trends and technologies. “Lorin’s wealth of experience in instructional, curriculum, graphic, web and user experience design come together in our Executive Speak™ program,” ValueSelling Associates CEO Julie Thomas said. “Clients are raving about it. One senior sales leader at a global enterprise said the program’s module on how to read financial statements was the best he’d ever seen.”

The annual Stevie® Awards for Women in Business honors the world’s top women entrepreneurs and executives and is widely considered to be the world’s premier business awards. This year more than 1,500 entries were submitted by organizations and individuals from Australia, Bahrain, Canada, Germany, Iceland, India, Italy, Jordan, Kenya, Lebanon, Mexico, New Zealand, Nigeria, Pakistan, Philippines, Portugal, Saudi Arabia, Singapore, South Africa, South Korea, Sweden, Taiwan, Turkey, United Kingdom and the United States.

To learn more about the Executive Speak™ program, visit Executive Speak™.

About ValueSelling Associates, Inc.

ValueSelling Associates is the creator of the ValueSelling Framework®, a proven formula for accelerating sales results. It's customized training on the ValueSelling Framework methodology, reinforcement tools and consulting services, make complex B2B sales simple so sales organizations around the globe adopt it immediately and consistently. Since 1991, thousands of sales and customer-facing professionals use the ValueSelling Framework to grow revenue, increase productivity and improve win rates. Visit

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